Bell & Ross' Vintage Collection and E-Boutique Launch Party
#1
10-14-2010, 01:21 PM
Bell & Ross' Vintage Collection and E-Boutique Launch Party PRESS RELEASE:
On September 22nd, Bell & Ross hosted a cruise on the vintage yacht The Manhattan to celebrate the opening on that day of its U.S. e-boutique and the launch of its new Vintage collection.
The U.S. e-boutique follows 2009’s successful opening of Bell & Ross’ European online shopping site and is intended to increase the visibility of the brand in the U.S. The new Vintage collection will be offered through the e-boutique and is inspired by the pilot watches worn by members of the “Greatest Generation.”
Approximately 40 members of the press and watch industry were treated to sushi by the world renowned chef and Iron Chef star Morimoto. Guests were also able to view the many different Vintage Collection models including the Original, Heritage and Officer.
Stacie Orloff, Bell & Ross President – The Americas thanked the guests for coming and commented that the e-boutique had already recorded its first sale from St. Louis where Bell & Ross does not have an authorized retailer, pointing out the necessity for such a service for Bell & Ross watch lovers.
Cruising the Hudson River in a 1920’s vintage style yacht and viewing the stunning Manhattan skyline was the perfect way to celebrate the launch of Bell & Ross’ Vintage Collection and opening of its e-boutique.
Source [Bell & Ross]
On September 22nd, Bell & Ross hosted a cruise on the vintage yacht The Manhattan to celebrate the opening on that day of its U.S. e-boutique and the launch of its new Vintage collection.
The U.S. e-boutique follows 2009’s successful opening of Bell & Ross’ European online shopping site and is intended to increase the visibility of the brand in the U.S. The new Vintage collection will be offered through the e-boutique and is inspired by the pilot watches worn by members of the “Greatest Generation.”
Approximately 40 members of the press and watch industry were treated to sushi by the world renowned chef and Iron Chef star Morimoto. Guests were also able to view the many different Vintage Collection models including the Original, Heritage and Officer.
Stacie Orloff, Bell & Ross President – The Americas thanked the guests for coming and commented that the e-boutique had already recorded its first sale from St. Louis where Bell & Ross does not have an authorized retailer, pointing out the necessity for such a service for Bell & Ross watch lovers.
Cruising the Hudson River in a 1920’s vintage style yacht and viewing the stunning Manhattan skyline was the perfect way to celebrate the launch of Bell & Ross’ Vintage Collection and opening of its e-boutique.
Source [Bell & Ross]
#2
10-14-2010, 01:39 PM
I think more and more semi-luxury and luxury brands will be moving in this direction. Longines has proven the effectiveness of this model and companies like B&R and TAG need to capitalize on their trendiness by embracing a DtoC model. I hope it works out for them.
The most pleasant surprise on the new Vintage line has been the Officer line. For a company like B&R to make a formal offering so desirable is quite interesting to me, especially at a reasonable price point. The detail work makes the price far more justifiable considering their stock ETA movements. I wrote this article on the Officer line explaining the attraction in more detail.
Did you get a chance to attend this event DJ?
The most pleasant surprise on the new Vintage line has been the Officer line. For a company like B&R to make a formal offering so desirable is quite interesting to me, especially at a reasonable price point. The detail work makes the price far more justifiable considering their stock ETA movements. I wrote this article on the Officer line explaining the attraction in more detail.
Did you get a chance to attend this event DJ?
#7
10-19-2010, 06:56 PM
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