Lambo’s ‘Ad Personam’ Program Makes Something Great Even Better
Customization program can make your Aventador or Huracán truly personalized to your style.
Lamborghinis are already awesome by themselves, from their big V10 and V12 engines out back, to their stealth fighter looks. The bold colors, choices of leather and Alcantara, and range of performance options are plenty for most customers seeking to make their Aventador or Huracán theirs.
But what if that’s not enough? What if you truly want your Lamborghini to stand out from the rest? Then Lamborghini’s Ad Personam program is what you need, as best demonstrated by the Aventador one family received via the Pangbourne, England branch of English Lamborghini dealership HR Owen Lamborghini.
This rolling tropical paradise is decked out in aqua on the outside with an orange leather center, a color combo that would not be out of place pulling into Hard Rock Stadium prior to a Miami Dolphins game. As the dealership says in their Instagram, the new owner’s chosen color combo for their Aventador LP740 “looks incredible in the flesh.”
The Dan Marino-approved Aventador is only but one way to personalize your own Lamborghini through the company’s Ad Personam program. Lamborghini says “there is an infinity of possible combinations, from the colours to the materials,” all brought together under the company’s “exacting standards of quality.”
The best way to see what all you can do through the Ad Personam program is, of course, to visit the Ad Personam Studio at Lamborghini’s home of Sant’Agata Bolognese, Italy. The studio’s advanced car configurator can give you an idea of what your dreams would look like in reality, which can then be carried out by Lamborghini’s team of experts at every stage of the build. The program is only available for the Aventador and Huracán, though we believe the Urus will be available for the Ad Personam touch in due time.
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