McLaren New Forest’s New Showroom Now Open for Business

McLaren New Forest’s New Showroom Now Open for Business

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McLaren New Forest opening_McLaren Senna

Newest addition to the McLaren dealership network joined in February, is also authorized to sell certified pre-owned McLarens.

A new dealership opening is always a cause for celebration, no matter the brand, Of course, if the dealership sells Porsches, Ferraris, or Bentleys, then the opening is going to be spectacular. Not only will there be plenty of attention, but also lots of amazing rides, including a couple of brand-spanking new models to draw in all of the well-moneyed masses.

Here’s such an example. McLaren New Forest in Bramshaw, England, located just a half-hour west of Southampton, became an official McLaren dealership in February. Since then, they’ve opened a servicing facility and been authorized to sell certified pre-owned models from the McLaren Qualified Programme. But most of all, they’ve held a grand opening for their state-of-the-art showroom with a big launch event.

McLaren New Forest opening_McLaren GT1

“Having been welcomed into the McLaren fold earlier this year, it’s an honour to open the doors to our new showroom and welcome new and existing customers with this fantastic display of cars from one of the most exciting brands in the automotive industry,” said Archie Harwood, the CEO of his namesake automotive group of which McLaren New Forest is a part. “I’m absolutely sure that by bringing Harwoods’ ethos of delivering memorable experiences to the McLaren brand, we will build on its success in the south of England.â€

The new showroom features a massive video wall where clients can customize their favorite model to their dreams, like the all-new GT and Senna. And speaking of the high-performance duo, both models were on full display, with the GT making its debut in the region. But they weren’t alone, for they were accompanied by the highly acclaimed P1, the first-ever plug-in hybrid hypercar.

McLaren New Forest opening_McLaren GT

“It is a pleasure to be at the launch event for this fantastic showroom; McLaren New Forest is the newest addition to our UK network and this impressive new facility has been realised just weeks after opening their doors,” said McLaren Europe chief David Gilbert. “For both new and existing McLaren customers, and indeed supercar owners in the south of England, this will undoubtedly be their go-to destination.â€

McLaren New Forest is in a class like no other, as well, for it is among over 90 official dealers around the world to sell one of Britain’s best exports.

Photos: McLaren

Cameron Aubernon's path to automotive journalism began in the early New '10s. Back then, a friend of hers thought she was an independent fashion blogger.

Aubernon wasn't, so she became one, covering fashion in her own way for the next few years.

From there, she's written for: Louisville.com/Louisville Magazine, Insider Louisville, The Voice-Tribune/The Voice, TOPS Louisville, Jeffersontown Magazine, Dispatches Europe, The Truth About Cars, Automotive News, Yahoo Autos, RideApart, Hagerty, and Street Trucks.

Aubernon also served as the editor-in-chief of a short-lived online society publication in Louisville, Kentucky, interned at the city's NPR affiliate, WFPL-FM, and was the de facto publicist-in-residence for a communal art space near the University of Louisville.

Aubernon is a member of the International Motor Press Association, and the Washington Automotive Press Association.


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