Ford sues Ferrari!
February 9, 2011 by joesaward
The Ford Motor Company has sued Ferrari in a US Federal court accusing the Italian firm of cybersquatting and trademark infringement for allegedly misappropriating the famous F-150 name. Ferrari decided to call its new F1 car the F150 in order to commemorate the 150th anniversary of Italian unification and and created a website called Ferrari F150 - Live from Maranello, presentation of the brand new ferrari single-seater. Ford claims that it has suffered irreparable harm to its F-150 trademark and wants the judge to block Ferrari from using the trademark in the US, which would include importing, manufacturing or selling any producing that uses the F-150 name.

Ford also wants damages and is asking for Ferrari to give up any revenue and profits earned in the U.S. through the use of the F150 name. Ford also wants $100,000 in damages pursuant to the Anticybersquatting Consumer Protection Act, which protects against Internet domain names that confuse the public over the true source of products and services.

Ford has been using the F-150 name on its pickup trucks since 1975. A trademark registration was made in 1995 and since 1997 the F-150 has earned Ford more than $180 billion.