Teamspeed Exclusive News: Maserati to produce an SUV for 2012
Nov 3, 2010 | 09:40 PM
#22
Teamspeed Pro
Joined: Dec 2008
Posts: 1,528
From: The Palmetto State
They should be very very VERY careful playing in this market. You build an SUV and you all of the sudden attract the same sort of buyer who is used to bullet proof daily drivers such as BMW, Merecedes and Porsche and Audi.
They better have their customer service smiles on; because this will either make Maserati Soar or come crashing down in a burning fire ball.
Mark my words. This is NOT an easy market to be in. There is ZERO margin for error in this economy.
They better have their customer service smiles on; because this will either make Maserati Soar or come crashing down in a burning fire ball.
Mark my words. This is NOT an easy market to be in. There is ZERO margin for error in this economy.
I bet they will also get the same reaction that Porsche did with they released the Cayenne. If Maserati goes through with this and it's actually decent looking, I think it will take some warming up to.
Nov 4, 2010 | 10:38 AM
#24
Teamspeed's Howitzer
Joined: Oct 2009
Posts: 12,273
It's pronounced PAN-DEM-SICLE
get it right!
Anyone can build a car. It's building one that hits the right target market and supporting that product.
Sustained Product Support is MASSIVLY void within the Masterati brand. Not to mention they barely have 1/4 the dealer network that Porsche does.
You buy one, great. So you're away on business and your wife calls you when it breaks down and NO one is around to service it.
-crickets-
Nov 4, 2010 | 07:55 PM
#28
Teamspeed Senior Member
Joined: Mar 2009
Posts: 795
Ok this came as a surprise since I was not expecting it but I could understand and see them doing good if they offer a great product.
I have no problem with Maserati or even I dare say Aston Martin or Jaguar doing an SUV since they are luxury GT and sedan manufacturers.
When Porsche went all in with the Cayenne I was in shock, even thou I admit it is a magnificent product.
My point is... If you were to put at the same time the release of SUV from let say Porsche, Aston Martin and Maserati. Porsche, since they are a core brand product is the 911 a sports car it would get the most rants, even more than it did at the time.
But at the end of the day Porsche pulled it of, it is a great product, and I see no problem for Maserati and Aston Martin pulling it of as well AS LONG as they produce a quality and competitive product.
I have no problem with Maserati or even I dare say Aston Martin or Jaguar doing an SUV since they are luxury GT and sedan manufacturers.
When Porsche went all in with the Cayenne I was in shock, even thou I admit it is a magnificent product.
My point is... If you were to put at the same time the release of SUV from let say Porsche, Aston Martin and Maserati. Porsche, since they are a core brand product is the 911 a sports car it would get the most rants, even more than it did at the time.
But at the end of the day Porsche pulled it of, it is a great product, and I see no problem for Maserati and Aston Martin pulling it of as well AS LONG as they produce a quality and competitive product.
Nov 4, 2010 | 10:39 PM
#30
Teamspeed Pro
Joined: Sep 2008
Posts: 1,813
From: Fort Lauderdale, FL
+1. Hopefully good. However, a first year all new Maserati could cause problems and we may have to wait for them to sort out the bugs...