US 1M Product Bulletin Indicates Limited Production and Other Ordering Info
Dec 17, 2010 | 10:00 AM
#1
Thread Starter
| Teamspeed Pro
Joined: Jan 2008
Posts: 31,554
From: Zoo York
US 1M Product Bulletin Indicates Limited Production and Other Ordering Info 
Summary of bulletin thanks to bimmerpost:
- Limited production
- US pricing will be announced at Detroit Auto Show debut next month (in second week of January)
- Dealer Order Bank opens on December 20th with all official option and package lists for US spec 1M (and possibly order placement)
- Production begins in March and arrives at dealers late Spring 2011
- Only 3 exterior colors and one interior available for order
Date: December 15, 2010
Bulletin #: B-1-1210-11-M-01
Sales –New Car
Source: Product Planning & Strategy
Name: Larry Koch
Title: M Brand Manager
Phone #: (201) 307-XXXX
Bulletin #: B-1-1210-11-M-01
Sales –New Car
Source: Product Planning & Strategy
Name: Larry Koch
Title: M Brand Manager
Phone #: (201) 307-XXXX
Dec 17, 2010 | 10:25 AM
#3
Teamspeed's Howitzer
Joined: Oct 2009
Posts: 12,273
Now.....BRING ON THE DEPRECIATION!!!!!
Dec 17, 2010 | 08:14 PM
#5
Teamspeed Senior Member
Joined: Oct 2010
Posts: 873
From: Minnesota US
I always liked the 1 series. No lie. A dealer did something amazing when I was just looking at them and changed one of their deliveries to exactly how I wanted it. It was amazing to see happen.
I like the 1M too. I like 6 speeds and I have no problem driving it. For a daily though I feel I am in the minority that is of the thought that a DCT would be fine.
But it is fantastic that they a doing what they are.
I like the 1M too. I like 6 speeds and I have no problem driving it. For a daily though I feel I am in the minority that is of the thought that a DCT would be fine.
But it is fantastic that they a doing what they are.
Dec 19, 2010 | 11:42 PM
#7
Teamspeed Member
Joined: Sep 2010
Posts: 141
From: Florida
It will be larger than that - expect (I think) 2,000 to 3,000. More on par with the CSL's production numbers.
Dec 20, 2010 | 12:07 AM
#10
Teamspeed Member
Joined: Sep 2010
Posts: 141
From: Florida
It's going to be a lower volume M car. Christ, I think the E60 M5 sold roughly 20,000 units so anything less than that is low volume. I think it's going to be more rare than the current M3 - or it will be for a year or two its in production.
BMW is probably trying to curb potential depreciation on these cars so volume is low. As for US figures, my best guess is that only 800 could come to the US which is in-line with low production figures. At least for the first year of production.
That said, I'm guessing the lines are already pretty long at dealers for this car so I could see production being bumped up. After all, their development costs were kept to a minimum relative to other M cars - why not enjoy boosted sales if you're running a potentially slim profit margin?
BMW is probably trying to curb potential depreciation on these cars so volume is low. As for US figures, my best guess is that only 800 could come to the US which is in-line with low production figures. At least for the first year of production.
That said, I'm guessing the lines are already pretty long at dealers for this car so I could see production being bumped up. After all, their development costs were kept to a minimum relative to other M cars - why not enjoy boosted sales if you're running a potentially slim profit margin?