Lexus Exec's are on drugs....
#1
Lexus Exec's are on drugs....
The Lexus LFA Sports Car | Driver's Seat - WSJ.com
The $350,000 Lexus LFA was one of the most buzz-generating vehicles at the ultra-luxury "Gallery" exhibit during the North American International Auto Show in Detroit this week. Coined the "two-seat supercar" by Lexus, the vehicle sits at the top of Lexus's "F" portfolio, its line of high-end sports performance vehicles.
Paul Williamson, with Lexus, speaks to WSJ reporter Lee Hawkins about the new Lexus LFA, which will require potential owners to be pre-authorized. The auto maker is only manufacturing 500 of the model.
But simply having the $350,000 to buy one of the 500 LFAs Lexus plans to produce won't be enough: Buyers must be tapped by the company to be owners. People selected to purchase the car will be based on factors such as the other cars they own, where they live, and how often and where they drive. Potential buyers must apply through an authorized Lexus distributor.
Lexus first introduced the LFA as a concept car at the 2005 Detroit auto show. LFA deliveries will start in early 2011, and only 20 of the hand-built cars will be produced each month, up to the maximum quantity of 500. Production starts in December at Toyota's Motomachi plant in Japan, and buyers can customize their cars with various colors and wheel designs, among other options.
On the road, the LFA will be able to accelerate from zero to 60 miles per hour in 3.6 seconds with a top speed of 202 mph, thanks in part to its 10 cylinder, 552-horsepower engine. The car is also made of strong yet lightweight carbon-fiber-reinforced polymer, which makes it about 220 pounds lighter than an equivalent aluminum design.
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The LFA on display at the Tokyo Motor Show in October.
But in the end, the car's success may hinge on its exclusive ordering process and scarcity -- a tactic meant to boost the carmaker's image with the monied ultra-luxury set. While Lexus has built a respected reputation in the mainstream luxury market, the company has yet to successfully penetrate the ultra-luxury and performance car sector and compete with brands like Porsche and Lamborghini.
"We want people who will drive the car, who will be seen in the car," said Paul Williamson, national manager at Lexus College, Toyota's dealer training school. "We want it to be seen on the right roads, in front of the right restaurants and not just being enjoyed by one individual in their private garage."
Mr. Williamson said Lexus expects to sell about a third of the 500 vehicles in the United States
The $350,000 Lexus LFA was one of the most buzz-generating vehicles at the ultra-luxury "Gallery" exhibit during the North American International Auto Show in Detroit this week. Coined the "two-seat supercar" by Lexus, the vehicle sits at the top of Lexus's "F" portfolio, its line of high-end sports performance vehicles.
Paul Williamson, with Lexus, speaks to WSJ reporter Lee Hawkins about the new Lexus LFA, which will require potential owners to be pre-authorized. The auto maker is only manufacturing 500 of the model.
But simply having the $350,000 to buy one of the 500 LFAs Lexus plans to produce won't be enough: Buyers must be tapped by the company to be owners. People selected to purchase the car will be based on factors such as the other cars they own, where they live, and how often and where they drive. Potential buyers must apply through an authorized Lexus distributor.
Lexus first introduced the LFA as a concept car at the 2005 Detroit auto show. LFA deliveries will start in early 2011, and only 20 of the hand-built cars will be produced each month, up to the maximum quantity of 500. Production starts in December at Toyota's Motomachi plant in Japan, and buyers can customize their cars with various colors and wheel designs, among other options.
On the road, the LFA will be able to accelerate from zero to 60 miles per hour in 3.6 seconds with a top speed of 202 mph, thanks in part to its 10 cylinder, 552-horsepower engine. The car is also made of strong yet lightweight carbon-fiber-reinforced polymer, which makes it about 220 pounds lighter than an equivalent aluminum design.
View Full Image
Getty Images
The LFA on display at the Tokyo Motor Show in October.
But in the end, the car's success may hinge on its exclusive ordering process and scarcity -- a tactic meant to boost the carmaker's image with the monied ultra-luxury set. While Lexus has built a respected reputation in the mainstream luxury market, the company has yet to successfully penetrate the ultra-luxury and performance car sector and compete with brands like Porsche and Lamborghini.
"We want people who will drive the car, who will be seen in the car," said Paul Williamson, national manager at Lexus College, Toyota's dealer training school. "We want it to be seen on the right roads, in front of the right restaurants and not just being enjoyed by one individual in their private garage."
Mr. Williamson said Lexus expects to sell about a third of the 500 vehicles in the United States
#5
Ummm, so it's a $350,000 GTR, GT2, 458, Turbo, LP 460 competitor that you have to be selected to be an owner? Good luck with that. I am sensing a record depreciation ratio to rival that of an Aztec.
#6
Bring on the depreciation!!!
#9
I think if they're only making 500 of them, then this is probably a good way for them to sell them all to an 'exclusive' crowd that will buy it for the 'exclusivity.'
Personally I think paying 350k for a Lexus is lunacy.
Personally I think paying 350k for a Lexus is lunacy.
#10
I saw a billboard for that car today, with just its name, a photo and a pricetag.
This has nothing to do about the car, which can be 100K-good, 200K-good or whatever they are actually charging-good. That's beside the point. This is just a PR stunt for them - it won't matter if they sell 10 or all of these cars. They've just broadcasted to the world that they can charge a certain amount of money for something. Which, in a world only a few of us understand, means that they can justify a whole other price tag on anything. As a media strategist, I am waiting to see how this turns out but am leaning towards genius move, but as a consumer and a car nut, I have just two words for them - stupid and fawkers.
This has nothing to do about the car, which can be 100K-good, 200K-good or whatever they are actually charging-good. That's beside the point. This is just a PR stunt for them - it won't matter if they sell 10 or all of these cars. They've just broadcasted to the world that they can charge a certain amount of money for something. Which, in a world only a few of us understand, means that they can justify a whole other price tag on anything. As a media strategist, I am waiting to see how this turns out but am leaning towards genius move, but as a consumer and a car nut, I have just two words for them - stupid and fawkers.