This year we decided to attend Bimmerfest 2011 at the Pasadena Rose Bowl to represent AC Schnitzer. With all of the new tuners out there we saw Bimmerfest as an opportunity to bring out AC Schnitzer which has been a name that has been synonymous with BMW tuning for over 20 years and the response was great. Many were surprised to see ACS evolve from the E36 days. Most of the older BMW enthusiast's expressed their knowledge and connection to the brand and how ACS inspired them to build their BMW's. The younger BMW generation was able to learn about ACS and as well as gain an understanding on the quality of the parts offered.

In all it was a great turn out with lots of Bimmers ranging from old to new! Many vendors from Vorsteiner, EAS, Brembo, etc. were in attendance as well. This was a great event for any BMW enthusiast to see first hand many of the products and services offered by the popular BMW tuners.

BMW fans were also surrounded by many "Ultimate Driving Machines" from the past ranging from 2002Tii's, E30 and E36 M3's. Seeing these cars still being driven around, tuned and restored was a great experience for any BMW fan.

Our booth showcased our ACS5 and ACS7 Active Hybrid along with some carbon fiber pieces offered by AC Schnitzer. We also brought along many items from the current AC Schnitzer product lineup for those in attendance to see. Our ACS5 received an update with the Carbon Add on pieces recently released by ACS. Our Active Hybrid ACS7 was the only 7-series hybrid in attendance and gained a few fans as well. Outfitted with the 22 inch Type V Forged wheels and complete AC Schnitzer Body kit and Exhaust our 7-Series was definitely one of the classiest 7-er's at the show.

Here's some of the pictures we took. A link to the full coverage will soon be included.

Please do not forget about our BI COASTAL BMW MEET ON May 21st!. We look forward to meeting the BMW community as well as offering great deals on items purchased that day...as an added bonus we will also offer FREE LABOR AND INSTALLATION on anything purchased as well, this is a great value for anyone who would like their parts installed by the professionals at CEC!

Enjoy the pics. There will be more to come once I filter through the hundreds of pics taken!