CEC WHEELS | SEMA 2011 Recap

CEC is proud to have exhibited at SEMA for the past 22 years and this year the CEC booth was our most impressive effort to date, exceeding all expectations. The CEC booth played center stage to the North American debut of the Fisker Reserve by CEC tuning program for the Fisker Karma. This elegant eye catcher was widely regarded as the star of the show as noted by show goers and competing exhibitors alike. The Reserve by CEC package, as exhibited on a stunning pearlescent white Karma, combined an aggressive yet stylish aerodynamic package with exclusive, lightweight 22” staggered forged wheels finished in an exquisite matte white/matte machined finish. The Reserve styling options were tasteful and complemented the car's already dramatic styling perfectly. The white Karma gleamed on stage while surrounded by four additional show cars, all draped in contrasting black. The overall effect offered by this contrast was dramatic and left a lasting impression.

CEC was proud to unveil the World Premiere of the ACS6 by AC Schnitzer based on the 2012 BMW 650i Coupe at SEMA 2011. This beautiful work-of-art illustrated the attention to detail that only a tuner like AC Schnitzer can appoint. The subtle craftsmanship was appreciated and very well received by show goers. The ACS6 sat on 21” ACS Type VIII Forged wheels with 21" Michelin Pilot Super Sport tires also donning front and rear ACS spoilers. The car also featured the ACS exhaust system and the chrome front grill treatment.

CEC is renown for making premium light alloy wheels and this is made apparent by the other three cars on display. These cars were outfitted only with CEC wheels, showing the dramatic distinction the right set of wheels can make on a car. CEC showcased a new 2012 Bentley GT Mulliner fitted on one side with our 21” CEC C883 Forged Italian wheels, utilizing the factory tires. On the other side was a more aggressive setup showcasing our 22” CEC C881 wheel in the matte black/machined finish.

The next car was a 2012 Porsche Cayenne S Hybrid with our new for 2012 CEC C883 SUV wheel, sized 22"x10", wrapped in 295/30-22 Michelin Diamaris rubber . We chose to show the C883 on both sides of the Cayenne, featuring two different finishes, matte black/machined and our cutting edge, trend setting Magic Black/machined finish. Magic Black looks and feels like black chrome, but is actually a very special paint process, combined with diamond-cut, machined face lines, creating a unique and brilliant finish that is more durable than chrome. It looks amazing and is best appreciated in person.

The final car featured in the CEC booth was a 2012 Mercedes Benz CLS63 AMG with 20" staggered CEC C883 in matte black/machined on one side and 20” staggered c882 in matte gunmetal/machined on the other. Both sides were outfitted with Michelin Pilot Sport 2 tires in 255/30-20 and 295/25-20 sizing. The unique finishes complemented this car nicely and all agreed that this CLS looked phenomenal with nothing more than a wheel and tire upgrade.

If you were able to make it out to SEMA to visit our booth to meet our staff and beautiful models, we would like to thank you for taking the time to stop by. If you were not able to visit us, we have put together some highlights for you to enjoy, along with our impressive 2012 wheel catalog, available now.

PLEASE VISIT OUR WEBSITE FOR MORE PICTURES OF OUR 2011 SEMA RECAP.