The complex design and unique qualities of the Lamborghini Reventon required a medium that transcended photo or film. Joining with the Media Merchants, The Reventon Project was born.

The Reventon project is an exclusive collaboration between projection mapping technology and art. Projection mapping utilizes an out of the ordinary canvas for the artist to showcase a variety of his/her work.

Bringing the Reventon to life was no easy task, but the creative technical team at Media Merchants created a stunning visual experience with 3D animations and real time effects.

http://vimeo.com/33171913">SR x Media Merchants : The Reventon Project</a> from <a href="http://vimeo.com/user2821243">SR Auto Group</a> on <a href="http://vimeo.com">Vimeo</a>.</p>

 

that was phenomenal!

 

simply awesome!

 

damn that was really cool

 

that is pretty awesome!

 

Very cool video! Thanks for sharing this guys!

 

Awesome!

 

you guys are having too much fun.

 

Very cool.