Rhapsody in Atlantic Blue: Bespoke Mclaren 720s Unveiled in Geneva

Debuting alongside numerous stunning new models, this one-off McLaren 720S raises the bar even further.

The 2018 Geneva Motor Show has brought us a number of exciting automotive debuts, from the Toyota Supra racer to the electric Rimac C_Two. All of which somewhat overshadows this amazing, bespoke McLaren 720S that also made its first public appearance. And that’s a shame. The unique McLaren Special Operations (MSO) ride, commissioned specifically for the 88th annual show, was built to celebrate the one year anniversary of MSO-crafted second-generation Super Series models.

The special MSO McLaren 720S sports a deep, stunning Atlantic Blue paint job coupled with a classic Saddle Tan leather interior. McLaren Special Operations’ latest creation comes exactly one year after their first bespoke project. That stunner, the second-generation Super Series 720S Velocity, sported Volcano Red and Nerello Red paint.

The Atlantic Blue body provides a fresh interpretation of the ‘shrink-wrapped’ design language introduced for the 720S. Which features innovative aerodynamics, smoothly sculpted surfaces and iconic double-hinged dihedral doors. It perfectly showcases both the extent of MSO’s bespoke craftsmanship and the MSO Defined range of personalization choices.