Luxury Italian watch brand, Officine Panerai, announced today at the British International Motor Show a new watch collection bearing the Ferrari name. In a cross-branded collaboration going back to 2006, today's unveiling represents the latest 2008 collection on display to the public for the first time.

The range of 16 watches is divided into two collections, Scuderia and Granturismo plus three special editions. Prices range from £8,900 for the Ferrari 10 Days GMT (Scuderia Collection) to the Ferrari Chronograph £28,300 (Special Edition)