Making sense of Ferrari's vast merchandising empire depends entirely on how you look at the brand. As an exclusive purveyor of supercars and GTs, it amounts – in some minds, at least – to sullying the brand name. As a sports team – one of the winningest in motorsport or any other sport for that matter – it makes perfect sense, just as it does for your local pro sports franchise to sell jerseys and baseball caps.

Few organizations are as cognizant of that schism as Ferrari themselves, which currently has not one, but two separate watch lines on the market. One is made specially for Ferrari owners (actual or wannabe) by Officine Panerai. Those are the watches that sell for the big bucks. But for racing fans who see the Prancing Horse as the mascot of their favorite team (as opposed to the marque of eminently desirable exotic sportscars), Maranello has a more economically priced and sportingly styled watch line, the latest of which is the subject of this post.

The Ferrari Lap Time Chronograph is built around a Swiss anadigit movement and is housed in a 44mm stainless steel case coated in black PDV. It features a digital display for two secondary time zones, tachometers and chronometer timing functions, alarm, date display and split-second timer. It's secured to the wrist with a rubber strap emulating a grooved racing tire and is of course emblazoned with little cavalinnos all over.

Available from the Ferrari Store starting at the end of this month for €245.83 (about $350), the Lap Time Chronograph is decidedly more accessible to the average racing fan than the high-priced Panerai timepieces

Key Features

• SWISS ISA 9001/1300 ANADIGIT MULTIFUNCTION CHRONOGRAPH MOVEMENT
  
• STAINLESS STEEL CASE WITH BLACK PVD TREATMENT. CASE BACK WITH SPECIAL LOGO ENGRAVED
  
• 44mm CASE
  
• TOP RING WITH TACHOMETER INDICATIONS
  
• ANTIREFLECTIVE MINERAL CRYSTAL
  
• ANADIGIT MULTIFUNCTION DISPLAY WITH TWO LUMINESCENT HANDS
  
• WATER RESISTANT TO 5 ATM
  
• 3 TIME ZONES
  
• DIGITAL ALARM
  
• DATE – DAY – MONTH – YEAR DISPLAY
  
• WEEK NUMBER DISPLAY
  
• CHRONO 1/100 SECOND
  
• TACHOMETER
  
• TIMER
  
• DURABILITY OF BATTERY 47 MONTHS; END OF LIFE INDICATION
  
• BLACK RUBBER STRAP, FRONT WITH FERRARI SHILED LOGO, INTERNAL PART WITH 'SCUDERIA FERRARI' EMBOSSING
  
• STAINLESS STEEL BUCKLE, BLACK PVD TREATMENT

 

like it a lot, red and black always works

 

very cool.. would never own it if i didnt have a fierro though

 

That'd actually be a great daily beater.