It’s hard to believe that it’s been 20 years since the launch of the McLaren F1 road car. But it’s even longer – 26 years – since McLaren’s F1 team joined forces with TAG Heuer, in one of the longest-ever sponsorship agreements to run between an F1 team and a brand. Celebrating the latter, a limited-edition watch has been displayed at the TAG Heuer Mastering Speed Exhibition at Halle Secheron in Geneva.
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In its colour, materials and design, the TAG Heuer MP4-12C Chronograph is reminiscent of McLaren’s new 12C supercar. The carbon dial, for example, is inspired by the 12C’s carbonfibre MonoCell; and the watch’s movement is visible through sapphire inserts on the dial, revealing the ‘engine’ behind the watch face.

Other details that reflect the 12C include the titanium case and the Alcantara leather strap. The orange superluminescent markers on the hands, and the orange stitching of the bracelet, are a mark of McLaren’s road and racing car colour – and the final detail comes with the McLaren speed mark logo on the watch’s crown. Meanwhile, of particular use to pilots and track drivers, the Flyback function allows the chronograph to be reset to zero, and immediately restarted by pressing only once on the push button.

The TAG Heuer MP4-12C Chronograph will be produced as a limited edition of 1000 pieces and will be exclusively available for purchase through McLaren later in 2011.- Charis Whitcombe

 

boner

how much?

 

I have been trying to find pricing but haven't found anything. Just saw that write up. Someone on the board must know!

 

Very nice.

But I agree with Ivan - price will be determinative.

 

Also, what type of movement does it have?

 

Here is another interesting article that goes a bit deeper than the press release.

This says it should be about $13,000. There is a lot of competition in that price range.

Looks good on the guy's wrist though.

Also says that it has a Dubois Depraz calibre 4900 automatic flyback chronograph movement.

Tag Heuer Carrera MP4-12C Chronograph Watch

 

My guess would be in the $10k-$15k range. Not worth it IMO. But it is still a nice looking piece.

 

Interesting that they use a lower grade Titanium.

With Grade 2 or 3 Titanium, the watch should not be over $10,000.

But I like the limited edition and cues from the car.

Great find Brandon!!

 

Nice looking watch, but I would never pay that much for a tag.

 

$13K! For a Tag!! Ha!