Porsche scraps plan for entry-level model
May 14, 2012 | 01:06 PM
#1
Thread Starter
| Teamspeed Pro
Joined: Jan 2008
Posts: 31,554
From: Zoo York
Porsche scraps plan for entry-level model Image: valmet-automotive
Porsche scraps plan for entry-level model
Automotive News Europe Confirms the baby boxster is dead, again
BERLIN - Porsche has dropped plans to build a two-seater sports car which would have been smaller and cheaper than its Boxster model, CEO Matthias Mueller told a German newspaper.
Such plans would risk diluting the brand and alienate traditional customers, according to Mueller. "We would do no good to the brand if we were to lose traditional Porsche customers" by pursuing a smaller Boxster model, the Stuttgarter Zeitung quoted the CEO as saying in a report published on Saturday.
Last year, Mueller told Automotive News Europe that the company was assessing a small mid-engine sports car as a possible successor to the iconic Porsche 550 of the 1950s. He said such a model could launch in 2014.
In January, Mueller downplayed the possibility of the car's launch, telling business publication Wirtschaftswoche: "Possibly we need to wait until the next generation of customers before the idea of a small roadster will work for Porsche."
Such plans would risk diluting the brand and alienate traditional customers, according to Mueller. "We would do no good to the brand if we were to lose traditional Porsche customers" by pursuing a smaller Boxster model, the Stuttgarter Zeitung quoted the CEO as saying in a report published on Saturday.
Last year, Mueller told Automotive News Europe that the company was assessing a small mid-engine sports car as a possible successor to the iconic Porsche 550 of the 1950s. He said such a model could launch in 2014.
In January, Mueller downplayed the possibility of the car's launch, telling business publication Wirtschaftswoche: "Possibly we need to wait until the next generation of customers before the idea of a small roadster will work for Porsche."
Read more news and source of info: http://www.autonews.com/article/2012...#ixzz1urevvN7X
May 14, 2012 | 01:29 PM
#2
Teamspeed Member
Joined: Sep 2011
Posts: 176
From: Boulder, CO
Not gonna lie, I'm pretty disappointed. It's a little ridiculous to think that enough customers criticized Porsche of "diluting the brand" for them to scrap the whole thing. I didn't know there were that many materialistic asshole Porsche owners. As if it would take away your GT2's 612 HP and Alcantra leather... Pfff.
May 14, 2012 | 02:53 PM
#6
Dafuq?? Why is there a Llama?
Joined: Mar 2012
Posts: 1,581
From: Houston, tx
Not gonna lie, I'm pretty disappointed. It's a little ridiculous to think that enough customers criticized Porsche of "diluting the brand" for them to scrap the whole thing. I didn't know there were that many materialistic asshole Porsche owners. As if it would take away your GT2's 612 HP and Alcantra leather... Pfff.
May 14, 2012 | 03:05 PM
#7
I need pos rep like Hulkamania NOW!
Joined: Mar 2009
Posts: 3,348
From: Madison Wisconsin
This coming from the jeep guy. You can call me an asshole however please refrain from garnering any idea of how large of one I am. Stoppie, attack!
May 14, 2012 | 03:07 PM
#8
Dafuq?? Why is there a Llama?
Joined: Mar 2012
Posts: 1,581
From: Houston, tx
