In between testing the new McLaren Mercedes MP4-24, Lewis Hamilton has been busy collecting his MBE from the Queen, being measured for his Madam Tussauds wax work as well as preparing for the new season.

A study by UTalkMarketing has now revealed that Hamilton is the 'UK's favourite brand ambassador' following a poll of some 2,000 consumers.

Celebrity endorsement is nothing new with the market awash of products and ranges endorsed by stars.
The study concluded that Hamilton received the highest vote with regard to a consumer actually considering making a purchase at 15 percent, a two-fold increase on this time last year.

Interestingly, some 72 percent of those polled said that celebrity endorsement made no difference to their buying habits.

Earl ALEXANDER
© CAPSIS International

 

He really does make a great poster boy for nearly any British product. He's got a really clean image and a great attitude. Doesn't hurt that he won the WDC last year either.

 

He was on Top Gear a while ago. He really came across as a very likeable person.

I can see how he would be a good corporate spokesperson for just about any company.

 

I am afraid i would have to agree with you guys, he certainly would make a good marketing tool..
Celebrity endorsement doesn't always effect my purchasing habits, unless it was associated with Football stars here its a different story.. last season the cans of Pepsi had football players pics, I would make sure my can had Ronaldinho, i would never buy the one that has beckham pics hehe

 

he would make the perfect corporate shill.