World's biggest Audi display to launch in November

The world's largest display of new Audis will launch in Dubai in November when the Audi Terminal is completed.

So far over 355,000 man hours have been spent on the development, located between the second and third interchange on Dubai’s Sheikh Zayed Road. It represents an investment of nearly US$30 million.

The official opening of the state-of-the-art showroom is expected three months ahead of schedule, with a 300 strong team working double shifts. Following record sales figures in recent months, the German car manufacturer is now increasing capacities in a bid to become the number one premium brand in the UAE and Middle East market. Upon completion, the vast showroom will cover 94,000 square feet on three levels and offer display space for up to 57 cars.

It is the first multi-floor car showroom in Dubai using an extensive array of lifts to move display vehicles to the second and third floors. Audi customers will enjoy valet parking service, an escalator and a panoramic lift, as well as state-of-the-art multimedia technology, including a power wall dedicated to virtual vehicle customization.

“The new Audi terminal is already three levels high and we encourage everyone passing by on Sheikh Zayed Road to watch the progress,” commented Audi Middle East’s Managing Director, Jeff Mannering. “The Audi terminal in Dubai will be the most visible sign of the Audi brand offensive and our comprehensive and future-orientated line of products.”