Ferrari CEO believes new models will bolster US sales

Reply Subscribe

Thread Tools

Search this Thread

Mar 9, 2010 | 07:43 AM

Thread Starter

Teamspeed Pro

Joined: Jan 2008

Posts: 31,554

From: Zoo York

Ferrari CEO believes new models will bolster US sales

"Ferrari sales fell 14 per cent last year to 1467 units with US dealers saying the manufacturer would only building cars for customers with signed contracts – no dealer or showroom stock was available.

Dealers also say the timing of the new Ferrari California coupe missed its mark last year. By not arriving until midsummer, more than half way through prime selling season, dealers say many potential buyers went elsewhere. But Mr Mattiacci is certain he can improve US buyer’s confidence in the brand’s heritage and product lineup with better supply and two new models sure to bolster 2010 US sales.

As head of marketing for Ferrari of North America until 2006 (and CEO of Ferrari Asia Pacific until December 2009), Mr Mattiacci has promised to continue Ferrari’s marketing mystique which he defines as “exclusivity, exclusivity, exclusivity.”

Ferrari will place a strong sales focus on its 458 Italia this year with US deliveries already starting to trickle through. The new model replaces the Ferrari 430, which US described as their “bread-and-butter” seller.

US dealers are also supportive of their new CEO, with one saying: “It wasn’t like a stranger coming out of the woodwork. Knowing that he was coming, everyone had a strong comfort zone.”

Ferrari’s global revenue fell more than 7 per cent last year to 1.78 billion Euros (AUD$2.67 billion)."
Source - caradvice

Mar 9, 2010 | 07:50 AM

like.no.other

Teamspeed Pro

Joined: Apr 2008

Posts: 3,821

From: Bahrain

like.no.other has a reputation beyond repute

Never worry about Ferrari they always come out on top

Mar 9, 2010 | 08:17 AM

TTM0TION

Teamspeed Pro

Joined: May 2008

Posts: 6,097

From: East Coast

i dunno the italia and cali are bot so butt ugly that i dont see itii dunn

Mar 9, 2010 | 08:19 AM

TTM0TION

Teamspeed Pro

Joined: May 2008

Posts: 6,097

From: East Coast

Sorry for the typing above I am on the mobile site and the screen just went blank and sent and I cannot edit a post. I meant to say that the cali and italia are both are horrid as my typing above that I'm not sure I see it.

Mar 9, 2010 | 12:21 PM

daedalus

Teamspeed Pro

Joined: Apr 2008

Posts: 2,118

From: Omaha, NE

Isn't it kind of obvious that everyone would stop putting in orders for 430's/ etc right knowing the 458 was coming out in a year?

Mar 9, 2010 | 12:27 PM

4Wheels

Teamspeed Pro

Joined: Nov 2007

Posts: 5,076

From: 51.933° N, 4.583° E

14% drop in sales is nothing to go all boohoo over.

Apr 7, 2010 | 02:34 AM

h20skier

Rolex Fanboy

Joined: Feb 2008

Posts: 8,638

From: In a dream....please don't wake me

1467 cars last year is a lot. I'd guess if they do 1000 this year they will be happy. The Cali and 458 can't boost in a market without buyers.

Apr 7, 2010 | 03:00 AM

djantlive

Teamspeed Pro

Joined: Apr 2008

Posts: 1,277

From: SFBA

djantlive has a reputation beyond repute

ferrari has been improving its cars. not sure if more models and marketing are good things. if anything, more models will only make the brand less exclusive.