BMW Individual: The most unique way to drive a BMW.
BMW Individual was established in 1991 as a division of M GmbH with the goal of leading the trend towards more individuality by concentrating on customers who were looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction, design and function. The automobile becomes a subtle statement of personality which deliberately focuses on what’s special and which turns aside from standardization.

The success story started with a design from Karl Lagerfeld, which was followed by another two designs over the next few years. These unusual prototypes were pioneering for what followed. Most recently, BMW Individual completed a very unique car for the Swiss watch manufacturer “Girard-Perregeaux”. Now take a look at this BMW Individual 650i. Awesome video!

YouTube - BMW Individual 650i

 

If I ever get back into a new BMW (E92 M3 perhaps), it will definitely be ordered through the Individual program. Such a cool thing to take advantage of and an opportunity to get a truly unique car.