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Video: "Joy is Racing." BMW M3 GT at Sebring (ALMS)

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  #1  
Old 03-21-2010 | 10:54 PM
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Arrow Video: "Joy is Racing." BMW M3 GT at Sebring (ALMS)

Congratulations to the BMW Rahal Letterman Racing Team for their impressive 2, 3 finish in the GT class. Great way to start the season!



Commercial that aired during 12 Hours of Sebring Live on SPEED TV.

The commercial was conceived by the advertising group GSM&D and filmed by the Bandito Brothers in Sebring, FL during the testing sessions.

YouTube - BMWBlog Exclusive: 2010 BMW M3 GT Commercial

Joy is Racing. Featuring the BMW Rahal Letterman Racing Team. Courtesy of BMW NA Motorsports.

In this video:
The 2010 BMW M3 GT.
Joey Hand, Driver, No. 92.
Bobby Rahal, Team Principal.
Martin Birkmann, BMW NA Motorsport Manager.
Bill Auberlen, Driver, No. 92.
Dirk Mueller, Driver, No. 90.
Tommy Milner, Driver, No. 92.
The BMW-RLR Crew and Engineers.

YouTube - Part 1: Joy is Racing. BMW M3 GT at Sebring.

And, the making of the commercial from our friends at BMW
Blog>>The Making of the 12 Hours of Sebring Commercial

Very cool how they used a E90 M3 for all the audio/video equipment.

 

Last edited by mtechnik; 04-05-2010 at 01:25 AM.
  #2  
Old 03-21-2010 | 11:14 PM
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Great post brother. They looked great at Sebring!
 
  #3  
Old 03-21-2010 | 11:16 PM
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I'd like to compare this to last years commercial and season preview video. I'm still not sold on the "Joy" campaign. I miss "The Ultimate Drive Machine" slogan.

YouTube - BMW M3 GTR ALMS

YouTube - BMW M3 ALMS
 
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