BMW Adding New Line Of Toned Down M Performance Automobiles
Jan 12, 2012 | 10:44 AM
#1
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BMW Adding New Line Of Toned Down M Performance Automobiles 
BMW Adding New Line Of Toned Down M Performance Automobiles
M genes as standard: the BMW M Performance Automobiles.
Munich. In spring 2012, BMW M GmbH will unveil a new product range for drivers seeking a particularly sporty driving experience, yet who also value the familiar comfort and practicality of BMW models. The BMW M Performance Automobiles offer exclusive engine variants, noticeably enhanced agility and outstanding precision on the road, plus design laced with emotional appeal. The harmonious interplay of engine output, power transfer, chassis technology and aerodynamic balance provides a captivating showcase for the familiar M genes – in day-to-day driving and beyond. The BMW M Performance Automobiles will be presented to the global public for the first time at the International Geneva Motor Show 2012 which takes place from 8 – 18 March.
The BMW M Performance Automobiles represent a totally new model category none of its rivals can offer. Only the high-performance sports cars from BMW M GmbH provide a more convincing execution of an overall concept focused on inspirational driving dynamics. "We are targeting our efforts at customers looking for more emotionality and more performance, but who don't want to forgo the everyday usability of their cars," said Dr Friedrich Nitschke, President of BMW M GmbH. Nitschke announced plans for further additions to the new product line-up, referring to "a range including a wide variety of model series, as well as both petrol and diesel-engined variants". The intelligent all-wheel-drive system BMW xDrive would also play a significant role in the BMW M Performance Automobiles, he added.
2011 will go down as one of the most successful years for BMW M GmbH since the company was founded. In addition to the BMW 1 Series M Coupe, which marked BMW M GmbH's first ever foray into the premium compact segment, last year also saw the successful introduction of the new BMW M5. The imminent arrival of the BMW M Performance Automobiles provides 2012 – which will also feature the world premiere of the new BMW M6, among others – with an early highlight.
"The BMW M Performance Automobiles benefit from the full expertise of BMW M GmbH," explained Nitschke. The BMW Group subsidiary can call on decades of motor sport experience when it comes to translating outstanding engine power into excellent dynamics. This development expertise also imbues the BMW M Performance Automobiles with their distinctive character.
The models in the new product category follow in the tyre tracks of the BMW M535i, which was unveiled in 1980 and went on to capture the hearts of performance-minded customers with its extra power, precisely tuned chassis technology and subtly modified design. A fresh addition to the BMW 5 Series ranks, the Sedan remained a highly successful member of the line-up through two model generations and – up to 1987 – with the BMW M5 for company within the range. "Our aim with the BMW M Performance Automobiles is to continue this tradition," confirmed Nitschke.
Source [BMW]
That is like a pool with no water, a hamburger with no burger, a keg with no beer in it.... well you get the point. 
Jan 12, 2012 | 05:17 PM
#5
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Joined: Jun 2008
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From: Got Bay? Killa Cali & Fiji
Great so they want to further dilute the M badge. Now they'll just stick an M badge on anything / everything and take away from the "exclusivness" of the M cars.
BMW already has this in place w.o. putting an M badge on it's cars i.e. you can buy a 335i or 535i with (M package) as an option. They should keep things the way they are.
BMW already has this in place w.o. putting an M badge on it's cars i.e. you can buy a 335i or 535i with (M package) as an option. They should keep things the way they are.
Jan 12, 2012 | 07:03 PM
#8
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From: SoCal & NorCal
The 335is is basically a tone-down M, in my opinion.
Agreed on diluting the brand. Hopefully they won't be named like "M3" or "M5" but instead something more like 335 M or similar. Yes, I realize that further dilutes the brand, but so does having a M bad on the door sill and an M bad on the M Sport Steering wheel in a 335is when it's not truly an M car.
Agreed on diluting the brand. Hopefully they won't be named like "M3" or "M5" but instead something more like 335 M or similar. Yes, I realize that further dilutes the brand, but so does having a M bad on the door sill and an M bad on the M Sport Steering wheel in a 335is when it's not truly an M car.
Jan 12, 2012 | 07:17 PM
#9
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Joined: Feb 2009
Posts: 7,647
From: Munich,Germany
not at all,..just a souped up 3 Series
Those new cars will just be some kind of performance line of BMW,for those that don`t want the //M but want some more power and sportiness
it`s gonna be called M 550d or M X6 50d etc
basically just some abuse of the //M badge - which is a bad thing imo
Those new cars will just be some kind of performance line of BMW,for those that don`t want the //M but want some more power and sportiness
it`s gonna be called M 550d or M X6 50d etc
basically just some abuse of the //M badge - which is a bad thing imo
