BMW TV Commercial: We Only Make One Thing
Jan 8, 2012 | 12:08 AM
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BMW TV Commercial: We Only Make One Thing 
We Only Make One Thing - The Ultimate Driving Machine
BMW has nixed the "Joy" campaign and gone back to its roots. The TV spot aired during the NFL Playoffs this weekend.
While some vehicles try to be all things to all people, BMW only wants to be one thing to all people. No matter the shape or size, series or model, we only make one thing so you can feel one thing—pure, unbridled exhilaration. The kind you can only get from the Ultimate Driving Machine.
We Only Make One Thing - YouTube
Jan 8, 2012 | 12:15 AM
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