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BMW to rename 1 and 3 Series coupes as 2 and 4 Series?

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Old Jun 14, 2011 | 11:33 AM
  #1  
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Post BMW to rename 1 and 3 Series coupes as 2 and 4 Series?



BMW to rename 1 and 3 Series coupes as 2 and 4 Series


Car Magazine Reports:
BMW is shaking up its badging strategy and will turn the next-gen 1-series and 3-series sporting derivatives into the 2-series and 4-series.

Two-door Ones and Threes - the coupes and convertibles - will in future be rebadged as the BMW 2-series and BMW 4-series.
Why exactly are they rebadging BMWs as 2-series and 4-series?

Audi and Mercedes went ahead and did it: the A5 Sportback, coupé and convertible are one number more prestigeous and expensive than the more mainstream A4 models; the E-class coupé and cabriolet fetch E-class money despite their well concealed C-class genes.

A decade ago, BMW had exactly the same idea and came very close to sticking a 4-series badge on to the two-door 3-series derivatives. But at the eleventh hour, this plan was withdrawn, allegedly because management feared that a split in registration numbers would be perceived as brand weakness.

This time, however, the sales strategists are reportedly determined to not only revive the 4-series moniker but also to add two new 2-series models.
Those BMW 2-series and 4-series models in full

• F32, 3-series coupé replacement badged 4-series, mid-2013
• F33, 3-series convertible replacement badged 4-series, spring 2014
• F35, all-new four-door coupé badged 4-series, spring 2015
• F22, 1-series coupé replacement badged 2-series, early 2013
• F23, 1-series cabriolet replacement badged 2series, summer 2014
Source CAR
 
Old Jun 14, 2011 | 12:46 PM
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They had planned on doing this back in 2001 when they were developing the E90 models. The E92 was going to be a 4 series. But they backed out because they were concerned about customer confusion. I guess now they've decided to go for it.
 
Old Jun 14, 2011 | 12:56 PM
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They also didnt want to weaken the M3 brand by having to call it an M4 or having people confuse it with M4/3.
 
Old Jun 14, 2011 | 12:58 PM
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Call the E90 replacement the 4 series and keep the 3 for coupes IMO. Although it doesn't really bother me as I won't be buying another M3 anyway.
 
Old Jun 14, 2011 | 01:53 PM
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Cant though, the plan is to make even's coupes and odds 4 doors.
 
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