BMW won two awards — Coolest Brand and Best Performance Brand — in Kelly Blue Book’s 2011 Brand Image Awards, presented at the New York International Auto Show.

Jim O’Donnel, president and chief executive of BMW of North America, said “What could be cooler than The Ultimate Driving Machine?”

He said the automaker is “redefining performance by offering the best performing electric, diesel and hybrid vehicles in America.” It, of course, continues to offer gasoline-powered vehicles with fuel-efficient but powerful engines, he said.

BMW Manufacturing Co. produces both gasoline and diesel-powered vehicles in its Greer plant. Employees produce the X5 sports activity vehicle, the X6 sports activity coupe and the X3 SAV.

“Who but BMW would introduce both a full-electric and an M version of the 1 Series coupe in the same year that it’s introducing a new 6 Series coupe and convertible,” O’Donnel asked.

“Anyone who’s driven a BMW will understand why the team from Munich won best Performance Brand for 2011,” wrote the editors of Kelly Blue Book. “With powerful yet increasingly efficient engines, legendary ride and handling, and aggressive looks to match, BMW’s vehicles are the yardstick by which innumerable carmakers measure their products.”

Blue Book’s editors said that defining cool is tricky. But BMW has performance, avant-garde style, heritage and desirability.

[Source: BMWBLOG via Greeenville Online]

 

I understand the driving aspect but I don't know about the coolest...

 

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