When playing car racing video games, do you find yourself choosing vehicles or brands that you've owned in the past? We are definitely guilty as charged on this count, but it seems that this sort of logic works the other way too. People that play popular games like Gran Turismo and Project Gotham Racing have shown an affinity towards real-life vehicles that they used in the gaming realm. Subaru WRX or Mitsubishi Evolution anyone?



Financial Post researchers recently conducted a brief study that put people in front of gaming consoles running car racing simulators. Other people were placed in separate rooms where the games were being broadcast, but not played. Afterward, both groups were surveyed, and the results were eye opening. Those that played the video games responded that they were 50% more likely to purchase vehicles that they used in the video games than those that just watched.

Sure, these results don't necessarily prove anything, but automakers and advertisers have certainly taken notice. Current estimates put the in-game advertising market at $1.8 billion within the next few years.

 

 

I have bought at least 50 cars in Forza 2, glad that I dont have that much $ in real life otherwise I'd live in a hut.

 

If you had that much money, I would hope your hut was at least larger than the shed where you would store all those cars.

 

GT5 Stinks!!

 

It's funny that you mention this because last year a friend of mine was car shopping and bought an Xbox and a copy of Test Drive just to try out the cars! I thought he was just crazy but I guess others do it too. He ended up buying a Maseratti Gransport because he liked the exhaust note the best from the game! Nuts.

 

GT5 > every other racing game ever.

Deal with it!

 

Tell me that on the 17th. Ok?

 

I am hoping to retire using Minid's Forza Bucks.....

 

LMAO