California-based Piloti Inc. has earned a solid reputation among enthusiasts for their driving shoes, combining a comfortable fit with fashionable styling, everyday wearablity and optimal heel-and-toe shifting. Now the company is ambitiously expanding into the motorcycle market with its new Moto 800 boot.

The latest addition to the Piloti range promises to offer the same comfort as their driving shoes in a package designed to meet the needs of the two-wheel riders. The Piloti Moto 800 will sell for $150 a pair when it goes on sale in January, but it's already won the Editors' Choice Award from Popular Mechanics. Not a bad start to a new venture.