Pink goes white
#1
11-12-2008, 08:48 AM
Pink goes white From Details
One way to ensure a healthy business: Give customers more of what they want. At least, that's what we've gleaned from Thomas Pink's new initiative, the white shirt bar (pictured), which opened this week in Manhattan. (Those expecting a dress-code-restricted boozery, sorry to disappoint.) With 20 perennial styles to choose from (black-tie to casual oxfords) as well as six seasonal additions, the bar features a shirt menu and dedicated staff to figure out which shirt belongs on which customer. Liquor or no, it's working: According to Thomas Pink CEO Jonathan Heilbron, sales are up 20 percent, even given (or perhaps because of) the financial crisis. "In these times the white shirt is even more important," he says, "as dressing gets a bit more conservative, and, of course, for interviews."
$170-$220, 520 Madison Ave., NYC, (212) 838-1928,
thomaspink.com
One way to ensure a healthy business: Give customers more of what they want. At least, that's what we've gleaned from Thomas Pink's new initiative, the white shirt bar (pictured), which opened this week in Manhattan. (Those expecting a dress-code-restricted boozery, sorry to disappoint.) With 20 perennial styles to choose from (black-tie to casual oxfords) as well as six seasonal additions, the bar features a shirt menu and dedicated staff to figure out which shirt belongs on which customer. Liquor or no, it's working: According to Thomas Pink CEO Jonathan Heilbron, sales are up 20 percent, even given (or perhaps because of) the financial crisis. "In these times the white shirt is even more important," he says, "as dressing gets a bit more conservative, and, of course, for interviews."
$170-$220, 520 Madison Ave., NYC, (212) 838-1928,
thomaspink.com
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