Automobili Lamborghini S.p.A., manufacturer of the world’s most exclusive super sports cars, has launched a brand new e-commerce site, Lamborghini Store | The Official Online Store. This is the only website where customers and enthusiasts can purchase official Automobili Lamborghini brand merchandise from Collezione Automobili Lamborghini.

“The Lamborghini e-commerce store continues our brand extension strategy of offering high-end products that allow our customers to embody the spirit of our super sports cars in all aspects of their lives,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. “Our fans and customers will find that the Lamborghini online store offers access to a more glamorous and exclusive world consistent with the Automobili Lamborghini brand.”

An innovative and rich range of Lamborghini products that embody the manufacturer’s extreme, uncompromising and unmistakably Italian brand values are featured on the new online store, with new merchandise and products added regularly. Visitors will find clothing from menswear, ladieswear, juniors and children’s collections, accessories, collectibles, gifts, model vehicles, posters and much more, all consistent with the spirit of Automobili Lamborghini. The store is managed from Lamborghini Artimarca together with EPI Merchandising, a leader in sporting e-commerce and licensee of many top brands.

The new Lamborghini e-commerce store features a product menu with high definition images and mobile zoom; a dynamic shop window that scrolls and renews constantly; personalization options; and the ability to order directly without registering online. A dedicated call center offers customer care before and after purchase.

About Lamborghini ArtiMarca SpA

The world of Automobili Lamborghini is not only luxury-on-wheels. It’s much, much more. Lamborghini Artimarca S.p.A., a member of the Lamborghini Holding since 1999, designs fashion collections branded with the Raging Bull that exemplify the key values of Lamborghini: extreme, unequivocally Italian style and no compromises.

Besides the Lamborghini Collection - a product line that has provided access to the world of the Raging Bull since 2007, with a wide range of trendy articles - Lamborghini Artimarca has developed other products under license from Automobili Lamborghini together with major international market leaders, from technology giants to prestigious fashion firms and important market leaders worldwide.

Source: Lamborghini

 

Why can they launch this type of site, but not be able to launch an online configurator, like every other car maker in the world???

 

I wanted to say that as well, I've been wanting to fiddle around with a Lamborghini configurator since the Gallardo spyder first came out.