Lotus confirms purchase of Caterham
#1
Lotus confirms purchase of Caterham
Lotus confirms purchase of Caterham

Lotus confirms purchase of Caterham | 2011 F1 season

Lotus has confirmed it has bought car manufacturer Caterham.
The team made the announcement in an event at the Duxford aviation museum.
Team principal Tony Fernandes said to “watch this space” for details on whether the move might lead to a re-naming of the team.
The Caterham Seven has been in production for over 50 years and is based on the design of the Lotus Seven.
Fernandes said: “Caterham has a unique place at the heart of the motoring world. As well as being proudly and staunchly British, it has an enviable and uniquely unblemished reputation within the industry for performance, handling and engineering excellence.
“Caterham Cars has remained wholly faithful to Colin Chapman’s philosophy of ‘less is more’, and the DNA of the original Seven can still be traced to the newest additions to Caterham’s product offering.”
Caterham’s managing director Ansar Ali said: “The acquisition of the company by Team Lotus Enterprise will allow our existing management team to take Caterham’s core spirit of pure driving enjoyment to a hitherto un-served audience.
“While the Seven will now have the global springboard it deserves and will continue to be evolved yet further, we also have the opportunity to expand the Caterham family beyond the Seven and SP/300.R and breathe new life into our uniquely respected brand and mature it into a truly global business.”
The team made the announcement in an event at the Duxford aviation museum.
Team principal Tony Fernandes said to “watch this space” for details on whether the move might lead to a re-naming of the team.
The Caterham Seven has been in production for over 50 years and is based on the design of the Lotus Seven.
Fernandes said: “Caterham has a unique place at the heart of the motoring world. As well as being proudly and staunchly British, it has an enviable and uniquely unblemished reputation within the industry for performance, handling and engineering excellence.
“Caterham Cars has remained wholly faithful to Colin Chapman’s philosophy of ‘less is more’, and the DNA of the original Seven can still be traced to the newest additions to Caterham’s product offering.”
Caterham’s managing director Ansar Ali said: “The acquisition of the company by Team Lotus Enterprise will allow our existing management team to take Caterham’s core spirit of pure driving enjoyment to a hitherto un-served audience.
“While the Seven will now have the global springboard it deserves and will continue to be evolved yet further, we also have the opportunity to expand the Caterham family beyond the Seven and SP/300.R and breathe new life into our uniquely respected brand and mature it into a truly global business.”
#4
Let's hope the Ferrari/Chrysler influence going on (read: ruining) the Lotus brand right now does not also ruin Caterham. I hope the Caterham blood is infused into Lotus. If that is the goal then this is a match made in heaven.
#5
#6
Let us not get 'Lotus' and 'Team Lotus' confused. This acquisition has nothing to do with Lotus Cars whatsoever. This is just Fernandes continuing to be a thorn in the side of Lotus (he now has the rights to the ex-Lotus 'Seven') - he's already launched a special edition Team Lotus 7!
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