New IWC boutique on Madison Avenue
Axman I hope you have a tissue ready cuz this will make you wet your pants!

"There are boutiques that you can't wait to leave (ie., most of them) - the types of boutiques that are cramped and cluttered with nothing but rows of watches and uninspired "brand extension" accessories - you know, like cufflinks, tie bars, and pens. The new IWC boutique in NYC is anything but this.

In fact, IWC's first Manhattan-based store is enormous - over 3,000 square feet, with massive vaulted ceilings and the most inviting entrance way you could ask for. In fact, when you walk in the door, it looks like you've entered someone's home (someone's really nice, nautical-theme home) - this is the home of the Portuguese collection. Amidst the watches lining the walls, you will also see new IWC navigational equipment, books, and accessories. By the way, the couches you see above? Yup, they're made from real sails off of championship sailboats.

Click through for a detailed look at the incredible (and now officially open!) IWC boutique on Madison Avenue (at the corner of 54th street) in NYC, where each collection gets its own "environment" and dedicated lifestyle accessories. This is a totally new type of watch store for NYC and you'll want to see these pictures...."

For more info read this article. Enjoy the pics







I want these shoes...

 

 

 

That's how you set up an awesome shop! IWCs are just spectacular, beautiful little machines.

 

 

It seems like and awesomeplace to spend a couple hours!

 

Unreal! I really like IWC....hope to have one someday.

 

what the....
now that`s a great store!!
would really like to spend some time there!

 

Vomit inducing.

 

Awesome Ludas! Thanks for sharing