Good news for those like me who weren't fans of the Panerai Ferrari watches.
Let's see what Hublot can do.

Hublot and Ferrari Announce Exclusive Partnership | The Luxury Bazaar Blog

Although this pic is ... errr ...

 

Not a nice move, they should of picked a better company. Aston has JLC,Lamborghini has blancpain, AMG has IWC which are all better than Hublot.

 

I don't like any of the watched where car marque team up with watch manufacturers.

 

Meh

 

This.

 

no matter how good the watchmaker or movement is, i would still see them as a cheap watch i can buy at BMW, MINI, Mercedes, Porsche dealer. for marketing reason i can see the reason. but i feel bad for people buying &wearing them.

 

Blacnpain is NOT a better watchmaker than Hublot. The others you mention Mo have better models at certain price points but are not superior throughout their entire range. They are just older - that's all.

Despite what the AP fanboys say, Hublot makes a great watch. I love mine and would buy it over an AP again and again.

This will be a much more attractive partnership than the one they had with Panerai.

Also, this is a repost.

https://teamspeed.com/forums/watch-f...term-deal.html

 

I reckon Ferrari should have teamed up with Porsche Design

 

I agree

 

Cheesy. It's combining sushi and ribs into a meal.