Paris: Peugeot showcases product offensive

It is no secret Peugeot is going through a difficult time but the Paris show is "proof of our ongoing product offensive", said incoming Peugeot brand boss Maxime Picat.

"We're adding emotion to our brand and will emerge stronger from this crisis," said M. Picat, who moved to his new role this week from Peugeot in China.

Emotion is key to the Peugeot brand, he said, speaking at the unveiling of the Onyx concept car which he described as "symphony of different materials."

The concept uses carbon, felt, copper and 'newspaper wood' and hints at future production models, said design chief Gilles Vidal.

Created in conjunction with Peugeot Sport, the Onyx is mid-engined, rear drive with a 600hp hybrid V8 engine.

Source [Headline News]

 

Its pretty crazy and a cool concept, in a sense, but I would have rather seem this never happen and the Lion stay in LeMans.

 

not any gram of this will ever see the street, this is useless... now go back to the drawing board and produce exiting street cars.

and this one is a diesel too...