Spied: New Bugatti Veyron 16.4 Grand Sport Super Sport
Aug 25, 2011 | 05:47 PM
#23
Teamspeed Pro
Joined: Jan 2008
Posts: 5,524
From: Stockholm, Sweden
Wake up and smell the coffee man.
Aug 25, 2011 | 05:58 PM
#24
Teamspeed Senior Member
Joined: Nov 2010
Posts: 534
From: Chicago, Illinois
Okay, well apparently I know nothing of finance, I guess I can't believe a great company like VW would even think of LOSING money on a car. It just doesn't make sense to me I guess. Sorry about that guys.
Aug 25, 2011 | 06:03 PM
#25
Teamspeed Senior Member
Joined: Nov 2010
Posts: 534
From: Chicago, Illinois
(for example, the Tesla Roadster review, and the new electric car comparison with the Leaf and the Peugeot whatever the-hell-it's-name-is)
I'm not arguing, just making a point haha.
Aug 25, 2011 | 06:05 PM
#26
Teamspeed Poster Extraordinaire
Joined: May 2010
Posts: 23,831
From: Montreal, Qc
I know I'm wrong already, but since when do we believe what they say on Top Gear? haha
(for example, the Tesla Roadster review, and the new electric car comparison with the Leaf and the Peugeot whatever the-hell-it's-name-is)
I'm not arguing, just making a point haha.
(for example, the Tesla Roadster review, and the new electric car comparison with the Leaf and the Peugeot whatever the-hell-it's-name-is)
I'm not arguing, just making a point haha.
Aug 25, 2011 | 06:25 PM
#28
Teamspeed Senior Member
Joined: Nov 2010
Posts: 534
From: Chicago, Illinois
I just watched the Top Gear episode where they said it, if what they said is correct, and if 291 Veyrons have really been sold, then VW has lost nearly $1Billion on building the Veyron. I'm sorry, but I find that quite hard to believe, but trust the facts I must I suppose.
Aug 26, 2011 | 03:58 AM
#29
Teamspeed Senior Member
Joined: Dec 2009
Posts: 656
They to update the model otherwise it dies and with the brand. Sales were obviously slowing so this is their extension strategy. Considerable time and money was put in to bringing back from the dead and developing the bugatti brand. If they don't keep the business up brand value will drop. Until a brand new model is ready to launch this is the obvious way to do it.
In terms of whether they loose money on every car as was said on top gear. Well, for a start that was at the very beginning of the cara life. They would have found efficiencys within production by now. Secondly the car was launched at 1m euros, the supersport today is around 2m. Lastly there is a huge initial outlay with starting any new business, product, premesis, staff, marketing, delelownt etc from nothing. Bugatti at that time only planned to sell 50 veyrons. Spread that coat over 50 and of course it was never going to be profitable initially.
However vw are in this for the long game. If they can get volume up and production coats down on a model more commercial they can make a profit. The veyron has now successfully laid the foundations of putting bugatti back on the map, some say building the best car in the world (not me). Their chance of sucess is now much greater and so is the value of the brand.
In terms of whether they loose money on every car as was said on top gear. Well, for a start that was at the very beginning of the cara life. They would have found efficiencys within production by now. Secondly the car was launched at 1m euros, the supersport today is around 2m. Lastly there is a huge initial outlay with starting any new business, product, premesis, staff, marketing, delelownt etc from nothing. Bugatti at that time only planned to sell 50 veyrons. Spread that coat over 50 and of course it was never going to be profitable initially.
However vw are in this for the long game. If they can get volume up and production coats down on a model more commercial they can make a profit. The veyron has now successfully laid the foundations of putting bugatti back on the map, some say building the best car in the world (not me). Their chance of sucess is now much greater and so is the value of the brand.
Last edited by woppum; Aug 26, 2011 at 04:12 AM.
Aug 26, 2011 | 07:31 AM
#30
Teamspeed Senior Member
Joined: Nov 2010
Posts: 534
From: Chicago, Illinois
they to update the model otherwise it dies and with the brand. Sales were obviously slowing so this is their extension strategy. Considerable time and money was put in to bringing back from the dead and developing the bugatti brand. If they don't keep the business up brand value will drop. Until a brand new model is ready to launch this is the obvious way to do it.
In terms of whether they loose money on every car as was said on top gear. Well, for a start that was at the very beginning of the cara life. They would have found efficiencys within production by now. Secondly the car was launched at 1m euros, the supersport today is around 2m. Lastly there is a huge initial outlay with starting any new business, product, premesis, staff, marketing, delelownt etc from nothing. Bugatti at that time only planned to sell 50 veyrons. Spread that coat over 50 and of course it was never going to be profitable initially.
However vw are in this for the long game. If they can get volume up and production coats down on a model more commercial they can make a profit. The veyron has now successfully laid the foundations of putting bugatti back on the map, some say building the best car in the world (not me). Their chance of sucess is now much greater and so is the value of the brand.
In terms of whether they loose money on every car as was said on top gear. Well, for a start that was at the very beginning of the cara life. They would have found efficiencys within production by now. Secondly the car was launched at 1m euros, the supersport today is around 2m. Lastly there is a huge initial outlay with starting any new business, product, premesis, staff, marketing, delelownt etc from nothing. Bugatti at that time only planned to sell 50 veyrons. Spread that coat over 50 and of course it was never going to be profitable initially.
However vw are in this for the long game. If they can get volume up and production coats down on a model more commercial they can make a profit. The veyron has now successfully laid the foundations of putting bugatti back on the map, some say building the best car in the world (not me). Their chance of sucess is now much greater and so is the value of the brand.