Coca-Cola Returns to F1 with Burn Energy Drink Lotus Sponsorship

It's seems Red Bull will have another energy drink to contest with on the track for the 2013 season as Coca-Cola owned, Sweden-based energy drink Burn, partners up with Lotus. Rumors of Coca-Cola joining Formula One have been swirling about for the last few weeks, and many expected the deal would be with McLaren.

Burn energy drink posted on their website that they are honored to announce that they have joined the Lotus F1 team and are set to enter the world of Formula 1 racing. They go on to note, the Lotus team is the number one emerging challenger in the sport and has demonstrated exceptional creativity in their approach to Formula 1. We indeed to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship.

“We are proud that The Coca-Cola Company [via burn] has chosen Lotus F1 Team as the best vehicle to represent the burn brand in its most high profile partnership,” said Eric Boullier, Team Principal, Lotus F1 Team. “We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media.”

Drivers Raikkonen and Grosjean set to continue with the team in 2013.

 

never heard of burn til now, i guess their advertising is working

 

 

Burn rox

 

had never heard of BURN before in my life..

 

anything to give kimi a boost!

 

Sure seens sponsoring is good marketing, then...

 

Wtf is burn?

They need "a Coca-Cola company" tag somewhere on there.

 

Well the energy drink business is lucrative, and coca cola already dominates the soft drink business.
So that advert makes perfect sense.