Despite the global financial crisis, Ferrari has inked a new sponsorship deal with a car manufacturer.

The famous Italian formula one team will add Tata, an Indian multinational, to its roster of backers in 2009, president Luca di Montezemolo told Italian media on Wednesday.

"For the first time an Indian brand will appear on the Ferrari," he said. "It's historic."

A Ferrari spokesman confirmed the deal, with the details set to be announced in due course.

Tata was associated with the Indian driver Narain Karthikeyan's formula one career, first with Jordan in 2005 and subsequently at Williams.

 

Wow, the maker of some of the world's most expensive cars teaming up with the maker of the world's cheapest car. "It's historic" indeed.

 

I agree +1

 

those Italians love a nice set of tata's, I'm an ass man myself

 

Although it might seem strange that Tata is sponsoring a maker of exotic cars such as Ferrari, don't forget that Ferrari is owned by Fiat. Apparently this sponsership deal has come about due to a joint venture between Fiat and Tata in India.

 

Ha, that's crazy.

On a side note, DJ didn't you buy/set up a Tata webforum when you started TS?