Dodge Viper price drops $15k for 2015

New for 2015, Dodge is reducing the Viper's starting U.S. Manufacturer's Suggested Retail Price (MSRP) by $15,000 to start at $84,995

Adjusting for inflation, the 2015 model year Viper is priced competitively to the first generation Viper, which launched in 1992, as calculated by Kelley Blue Book

The Dodge Viper was first introduced in 1992 with a starting U.S. MSRP of $50,700. Adjusted for inflation, the equivalent in today's dollars would be $86,130

Current Gen 5 Viper owners to receive a certificate worth $15,000 to be redeemed toward the purchase of a new Dodge Viper. This $15,000 certificate is in addition to the $15,000 price reduction

All existing 2014 model year dealer inventory will be reduced by $15,000, effective immediately
2015 Dodge Vipers will be sold throughout the entire Dodge dealer network

New for 2015, the Viper's refined 8.4-liter V-10 engine and Tremec six-speed manual transmission delivers 645 horsepower and up to 20 miles per gallon on the highway

Production of the 2015 model year Dodge Viper will begin at the Conner Avenue Assembly Plant in Detroit in the fourth quarter with vehicles arriving in dealer showrooms in the first quarter of 2015

Dodge is reconfirming its commitment to the future of the Viper and repositioning the iconic Detroit-built supercar for 2015, giving the snake more horsepower, improved fuel economy and a new starting price $15,000 less than the 2014 model it replaces.

For 2015, the hand-built American exotic now delivers an increased 645 horsepower, gets up to 20 miles per gallon and is offered at a new starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $84,995 (all prices exclude tax, title, license, destination and gas guzzler tax).

Reaching back into its 100-year history, Dodge is using the formula that successfully launched the original 1992 Dodge Viper, but with even more power, refinement and craftsmanship. Adjusting for inflation, the 2015 model year Viper is priced competitively to the first generation Viper, as calculated by Kelley Blue Book. When Viper was first introduced, the U.S. MSRP was $50,700. Adjusted for inflation -- that equates to $86,130 in today's dollars.

"The Gen 1 Viper had 400 horsepower. It didn't have air conditioning, anti-lock brakes, traction control or stability control. It didn't even have real windows. It was the purest, rawest and most visceral American performance car of its time," said Tim Kuniskis, President and CEO - Dodge and SRT Brands. "The Gen 5 Viper maintains the purity of the original car, with its seductive design, perfect weight balance and all-aluminum V10 with an additional 245 horsepower. But the rawness has been tamed with state-of-the-art five-mode ESC, two-mode suspension, ABS, traction control, launch control and a lightweight structure comprised of carbon fiber, magnesium and aluminum. Despite the Gen 5's massive leap forward in technology and performance, we're pulling its starting price back to the equivalent of the original Gen 1 car."

Dodge is repositioning every Viper model with a lower starting price.

In addition to the new starting price, all existing Gen 5 Viper owners will get a certificate worth $15,000 that can be redeemed toward the purchase of a new Dodge Viper. This $15,000 certificate is in addition to the $15,000 price reduction.

Effective immediately, all existing 2014 model year Vipers in dealer inventory will also be re-invoiced and receive a new Monroney label that highlights the $15,000 price reduction.

Dodge is also expanding Viper sales beyond the current SRT network of dealers. More than 2,300 Dodge dealers will be able to sell the 2015 Dodge Viper.

"We have a saying at Dodge: 'If you know... you know,' and if you know Viper, you know this is big news," Kuniskis added, "and if you don't know Viper, it's time to check it out and see what makes owning and driving the iconic Viper so much more unique, exclusive and interesting than any other American performance vehicle."

New 2015 Dodge Viper models and features

For 2015 model year, Dodge is also introducing a number of product enhancements, new packages and new colors, including:

SRT – new accent stitching on the seats and instrument panel, Alcantara accents on the doors and instrument panel and 'Viper' badged aluminum sill plates

GT – new model with Nappa leather seats with Alcantara inserts, Alcantara accents on the doors and IP, 'Viper' badged aluminum sill plates, two-mode suspension, five-mode ESC, 'GTS' hood and two-piece StopTech slotted rotors

GTS Ceramic Blue Special Edition with an exclusive Ceramic Blue exterior color and Black stripes

TA 2.0 Special Edition with high-performance Aero Package

High-impact Y'Orange, Stryker Orange and Stryker Purple exterior colors – arriving to dealers in early 2015

Production of 2015 model year Vipers will begin at the Conner Avenue Assembly Plant in Detroit in the second half of the fourth quarter of 2014. Vipers will start arriving in dealerships in the first quarter of 2015.

 

Still more expensive than a 2015 Z06.
They should gone the other way. Give it 750 HP and raise the price 15k.

 

Problem is for that kind of money there's alot of other options. Which is too bad, I really want to see the Viper succeed.

 

Not sure how much it would have mattered, but when they tried spinning off SRT into its own one-model brand, and then limited the dealers you could buy the thing at, I always thought that was an odd way to reintroduce the car. Now that both decisions have been reversed, apparently I wasn't alone.

Too bad, because it looks the part these days. I've seen the argument elsewhere that not offering an automatic limits the sales to the hard-core enthusiasts, and maybe there's just not enough of us to support Viper on our own. A lot of Corvettes are sold with automatics so there you go.

 

I would say a standard vette that comes in auto is not comparable to a viper. The z06 would be.


And a Z06 has never come in an auto and try sell them all. Mustang Cobras have never been an auto an they sell them all. Even a damn civic si has never come with an auto.


I don't think auto is the problem.

 

Not saying that an automatic option would solve the Viper's sales problems by itself, but I like your comparison to the Z06. What percentage of Corvette sales are Z06? That might be a better barometer of how the Viper is doing.

They sell 2000 Vettes a month, and I'm certain that the vast majority of those will never set tire on a race track. As passionate as the enthusiast sector is, we don't drive a huge amount of car sales. A lot of people simply don't want the perceived hassle of three pedals. Consider that both Ferrari and Lamborghini have gone away from them altogether.

It's possible that an automatic option for the Viper might bring in a larger pool of potential buyers. Personally I would never buy a Vette (or a Viper for that matter) without a manual but a lot of people do (and might). And for the record, the new Z06 is available with an automatic.

What I don't understand is why they're even talking about the 2015 model when they have 600-some unsold 2013's and 2014's on dealer lots across the U.S. as it is right now. They're not even building anymore at the moment. It's not just the current model's fault though, it took nearly two years to clear out the last of the previous generation.

They bungled the launch of the new one, which they are now acknowledging. With the new interior they should have put one in every showroom just to show it off. Mercedes sold more electric B Class wagon thingys last month than FCA did Vipers, so obviously there's an awareness problem. Or the Viper as it is now is an answer to a question people are no longer asking.

 

A beautiful vehicle with incredible potential. However, this was inevitable.

There are quite a few Viper purists whom were and still are hesitant to purchase this vehicle at both the previous and current price. The is and has always been value.