Auto manufacture, Ferrari, running into a barrier? Can they make it out okay?

For practically a year now, we have seen the worlds most renown auto manufactures going through tough economic troubles. As the economy around the world crumbles, the reminisces it leaves is noticeable.

As Ferrari keeps telling us “We are fine. We haven’t seen any huge problems”, it’s all a tactic to make people still appeal to them and make sales. But in reality, they are struggling, and they know it. Ferrari is planning cutting 10% of their work force across the globe. This came to play after Ferrari admitted they have gone from 600 units a month, to an unfortunate 92 sales a month. To help counter-act this, they have applied a 20 day holiday of their own to help save money. But will this really help? I don't know.

So far, their inventory is backing up quickly, and can’t seem to make them get out the door quickly. With the release of the newly Ferrari California and Scuderia 16M Spider, along with the V12 models, production has been at a "yield sign". With the scarce “458 Italia burning into flames” incident, it is not helping.

As time goes on, Ferrari says their sales are low because it is natural at this time of year to see sales drop, and sales should pick up beginning December. But, it’s no doubt that they are losing sales like everyone else. Maybe this will lead to a possibility of lowering prices for many of their models? It they can, it will be amazing. We can just for now, wait and pray.

To get community feedback, please, provide feedback! I am open to some conversation from Ferrari owners currently, and past.
Thanks for reading.

-Mike

 

They should make the 458 italia more affordable by 50k, I think 300k is too much for that car when fully loaded as the mainstream model.

 

I definitely see your point. I do agree as well it seems a bit pricey.
Thank you for your feedback.

 

Just call Bernie.

 

The 458 and Cali are both about 25-50K more than they should be for entry level models.

 

This explains their recent trend towards less wait times for orders from about 2 years to about 6-8 months. Lowering the price of the 458 will likely be the last thing they will do. there more likely to loosen the hoops people go through to get into a new car.

then again i have never owned a fcar so what do i know.

 

the price drop will likely come in the used fcar market. if a first time fcar buyer can get his hands on a new 458 then why pay 300k for a used 16M/scud.

 

600 units to 92 units? 80% drop?

well if it's true hope they come out of this but I'm not too worried

as stated above, this is cutting wait time for customers which were ridiculous if you ask me

 

How are the mechandise sales?

The profit margin on merchandise is far greater than the cars. Perhaps this is where they came make up for lost ground.

 

Do they have anything like a factory certified used program? Seems like a quick way to generate some dough without huge development costs...