Ferrari opens new store at the Nürburgring
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Ferrari opens new store at the Nürburgring
With Felipe Massa on the podium for the first time this season, Ferrari had enough cause to celebrate at this year's German Grand Prix. But that wasn't the only milestone the Maranello outfit marked at the Nürburgring this past weekend as Ferrari opened a massive new retail facility adjacent to the famed racing circuit.
The latest Ferrari Store is the first in Germany and the first at a race track (assuming you exclude the flagship store in Maranello near the company's own Fiorano circuit). We initially reported on the plans nearly a year ago, but full details have now emerged: the Iosa Ghini-designed store encompasses 240 square meters of space in the new Nürburgring trackside complex, including retail space for Ferrari's growing range of merchandise, a lounge overlooking the track, a business conference room and an F1 car on display. Massa and Raikkonen were on hand to dedicate the new site, which is only the latest step in a planned expansion that will include 40 new locations around the world over the course of the next three years.
Ferrari opens new store at the Nürburgring
The latest Ferrari Store is the first in Germany and the first at a race track (assuming you exclude the flagship store in Maranello near the company's own Fiorano circuit). We initially reported on the plans nearly a year ago, but full details have now emerged: the Iosa Ghini-designed store encompasses 240 square meters of space in the new Nürburgring trackside complex, including retail space for Ferrari's growing range of merchandise, a lounge overlooking the track, a business conference room and an F1 car on display. Massa and Raikkonen were on hand to dedicate the new site, which is only the latest step in a planned expansion that will include 40 new locations around the world over the course of the next three years.
Ferrari opens new store at the Nürburgring
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