VIDEO: Mercedes-Benz E-Class commercial features malfunctioning car

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Jul 13, 2009 | 05:22 PM

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From: Zoo York

VIDEO: Mercedes-Benz E-Class commercial features malfunctioning car

Kind of funny from Autoblog:
The voiceover for Mercedes' "Ignite" commercial for the new E-Class starts with "It is, quite simply, the most advanced automobile we have every created." However, during the start-up sequence before that voiceover, the actual commercial begins with a warning light: when the driver turns the car on, the message "Front Right SRS Malfunction Service Required" appears in the dash – not the type of message you expect to see when your car fires up and does its system check. Still, knowing how these things work, we suspect this commercial was probably filmed early on in a pre-production prototype with an inactive airbag – a common enough occurence with these sorts of vehicles.

YouTube - Ignite

Jul 13, 2009 | 05:32 PM

tractorcrusher

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Interesting, you can definitely see the warning message at the beginning... but since it was an SRS light it may have been due to camera equipment on the passenger seat, and the airbags/seatbelts being disabled for filming?

Jul 13, 2009 | 05:59 PM

Zorro

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I like the irony. "be a sh!t driver and the car will remind how not to drive like a brain dead moron. Oh wait, the sensor is malfunctioning. Don't wait for that beep.

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