Thinking the exact same thing. Was just looking at the Singer cars the other day , their price tag seems more inline when the Bronco is at $155k. I'm trying to recall the name of a company that does this type of work but with Land Rover defenders, 110s etc. very cool. I think they're in North Carolina

 

LOVE IT!!!! My dad had one of the originals. Pure art... 155K base, its like I get it but I don't....

Beautiful truck all around. Epic job by ICON. They should be proud.

 

It would be difficult for someone buying a Bronco donor truck, and doing a complete rebuild to these specs, to duplicate for $155k.

 

^No it wouldn't. They are making money off this otherwise they wouldn't be in business.

 

You two forgot the important part of that article. It said STARTING AT 155K

This like the Singer which starts at 225k can possibly creep up quickly as well.

the Singer I liked was 330k or more equipped.

 

Its true they are making money, but also remember that ICON builds cars in numbers and items like the billet door handles, mirrors, and grill would cost a fortune to have designed, engineered and made as one off pieces if someone were to undertake a project to REPLICATE this in its entirety. ICON is able to purchase, make or have made many of the expensive parts at a significantly less cost than if someone were to do this as a one off.

I would be interested to see exactly how much it would cost to replicate a Singer 911 in exact duplicate. Given all the custom pieces of extremely high quality, my guess is Singer is not making a killing of each car they sell.

 

Agreed. You see where I am coming from though.

 

Holy crap these are freakin awesome! Very nice. Just something else to add to the wish list...

 

Anybody knows the company for the headlights?

Thanks!

 

The Icon Bronco on CarCast with Adam Carolla - YouTube