Call me crazy but I think this is a step in the right direction for Hyundai

Nobody blinked when Subaru and L.L. Bean hooked up. Or when Mercury and Nautica got busy. And remember those Levis Edition Jeeps? That actually worked.

But South Korea's Hyundai and Italian fashion house Prada? Ummm. Just a few years ago it would have been laughable, and possibly an enormously bad business decision for Prada. But Hyundai's gone all upscale with the Genesis and, in this economy, Prada's not nearly as picky about where it gets publicity.

In April, Hyundai will show one of three Prada Genesis sedans at the Seoul Motor Show. The other two cars will be auctioned for charity at the Prada Transformer, which is some kind of temporary building that will showcase art, cinema and fashion events. Whatever. All we know is that buyers of the Prada cars can probably expect some of the best leather seats they've ever sat in for probably the most money ever paid for a Hyundai. At least it's for charity.
[source:Autoblog]

 

it rides like chit. the suspension sucks

 

^ I can understand the matchup. Hyundai is taking a huge step into the big-player arena with this car, and something like a Prada Mercedes would be oh so over-cliched. It makes more sense to go for the fashionably "new-guy" up-and-comer. Any interior pics?

 

Smart move on Hyundai's part, not so sure if that is good for Prada's image though.

 

Rode in a Genesis, and liked it. That damn thing was roomier than our rental Grand Marquis!
Looks like they fixed the front grill ... it looks great.

If I needed an old man mobile, I'd get that in a heartbeat.

 

That reminds me of a old man wearing designer urban clothing, dude still looks old