More Rolls-Royce Ghost clients turn to bespoke personalization
More than half of clients who specified a Rolls-Royce Ghost in 2011 turned to bespoke personalization.

The service, which includes anything from the application of unique paint colors, coach lines and tread plates to whole vehicle designs featuring champagne sets, humidors and picnic cabinets, helped drive Rolls-Royce to record sales last year. In total, 56% of Ghost and Ghost Extended Wheelbase models sold around the world featured bespoke design in 2011.

The move to highly personalized Rolls-Royce Ghost models follows an increase in sales of bespoke Phantom family cars last year. More than eight in every ten Rolls-Royce Phantom models passed through the hands of the team's designers and skilled craftspeople, before being delivered to a client. In some markets in the Middle East every Phantom featured bespoke content.

"It is always our goal to exceed our clients' highest expectations and fulfill their innermost desires," said Torsten Müller-Ötvös, Rolls-Royce CEO. "With highly bespoke Phantom and Ghost models, we are able to achieve this. The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year."

The proportion of Phantom family cars with bespoke content delivered to Middle Eastern clients rose from 75% in 2005 to 99% last year, while in Europe the figure increased from 50% to 89%. In North America it rose from 30% to 84% over the same period and in Asia Pacific from 50% to 79%. In the United Kingdom, the third largest single market for Rolls-Royce Motor Cars, the proportion of Phantom family cars featuring bespoke content increased from 60% to 88%.

In August 2011 Rolls-Royce announced an expansion of its bespoke operation to meet growing demand, doubling the number of bespoke experts working at the Home of Rolls-Royce in Goodwood by the end of the year.

Source [Rolls-Royce]

 

Great to see Rolls Royce doing well at the moment!

 

i would never buy a ghost. it just doesn't look like a rolls.

 

This vehicle is starting to become surprisingly trendy in the Middle East. A contact I know in UAE who was looking for a Phantom is now all about getting a Ghost. If you were in a city in Europe with tight streets, I could see that but I guess people just like it.

I've done videos of both the 2011 Ghost and it's amazing how little updates have been done to the Phantom user interface: it still used the circa-2004 iDrive (the horror!) while the Ghost used virtually the same iDrive as a 2012 BMW 7-series.