Lamborghini says it's extremely pleased with the exposure it received with the Aventador J

• More than 21.5 million organic Google searches
• The most popular show-week YouTube sports car video; “Aventador J The Making Of” currently has more than 280,000 views (category “Auto and Vehicles”)
• “Best of Show” Winner - Autoweek magazine
• A new daily traffic record at Automobili Lamborghini S.p.A.
• More than 6,800 tweets with a worldwide exposure of more than 40 million impressions

The new Lamborghini J, the brand’s most uncompromising open super sports car ever, is proclaimed by many to be the surprise star of the Geneva Motor Show, shocking automotive media and enthusiasts with its extreme approach, including boldly eliminating the roof and front windshield. Attendees were also awed by its unique paint color, a highly intensive red with a slight chrome effect, which was specially formulated for this highly exclusive vehicle.

Stephan Winkelmann, President & CEO of Automobili Lamborghini:

"We knew the Aventador J was something quite special, but we did not anticipate such an overwhelming reaction to the car.""We are pleased by the response to this vehicle and look forward to pushing the limits of design and technology for future products and generations to come."

 

The cost to build the thing is likely way less than marketing spend needed to generate that kind of inbound activity.

Props.

 

needs bigger shift paddles

 

haha biggest shifting paddles ever.

 

I actually kinda like the wheels. Is it wrong?

 

If you realize they have the same concept as the reventon.
Love then aswell. Your not the only one

 

Put a windshield on it. Sell it. Make money

 

I actually think they sold it...

 

Heard a rumor that it was sold to a Pakistani Billionaire who's first name begins with the letter J

 

this got me excited about lamborghini again