Lamborghini picks L.A. for U.S. headquarters

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May 12, 2008 | 05:45 PM

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Lamborghini picks L.A. for U.S. headquarters

Lamborghini has created a separate sales arm for its North American operations headquartered in Los Angeles suburb of Santa Monica. This is Lamborghini’s first such business unit outside of its hometown in Italy.

In the beginning there was a big debate whether Lamborghini should open its U.S. headquarters on the West Coast or East Coast, however the importance of the California market helped Los Angeles become the home of the raging bull. Lamborghini’s North American sales grew 41 percent in 2007 to a total of 2,406 units. California alone represented one-third of North American sales. “California is where the future trends are. It’s where our PR agency is. It’s where many of our buyers are,” said Stephan Winkelmann, CEO of Automobili Lamborghini.

May 12, 2008 | 05:56 PM

LABrit

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Interesting, i'm sure Miami and NYC were obviously the other major contenders.

May 12, 2008 | 05:59 PM

LAZY TURBO

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hopefully they will have a tour when its open.

May 12, 2008 | 07:51 PM

twintiger32

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it'd be pretty sweet to work for lambo na!

santa monica is a great location...did they already establish this hq because i recall passing by a non-dealer lambo office in santa monica earlier this year.