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Lotus Evora gets a U.S. pricetag, starts at $73,200

Old Nov 16, 2009 | 02:17 PM
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Post Lotus Evora gets a U.S. pricetag, starts at $73,200

PRESS RELEASE
2010 Lotus Evora Pricing Will Start at $73,500 in the US
In preparation for the arrival of the all-new 2010 Evora into the US market during the first quarter of 2010, two Evoras are set to begin a 44 dealer Open House Tour. Following are the Evora's US market product content, option packages, pricing details and the full Open House Tour schedule.



All-New 2010 Lotus Evora Prepares for Launch


While Evora production for the UK and European markets has been ramping up for months to begin fulfilling their orders, production for the US and Canadian markets has yet to begin. Though the Evora has only been shown on a few occasions thus far in the US and Canada, approximately the first two months of production are already pre-sold. To enable more sports car aficionados an opportunity to see the Evora in person, starting Friday, November 13 two Evoras will embark on a 44 dealer Open House Tour of the US.

The Lotus Evora in Summary

The Lotus Evora will enter the sports car market as the only mid-engine 2+2 in production. Evora is designed for people who desire the exotic sports car characteristics of stunning design, exclusivity, dramatic proportions and performance. However, it offers real-world usability, surprising efficiency and a unique sense of occasion as well.

Powered by a 3.5-liter V-6 producing 276 hp at 6,400 rpm and 258 lb./ft. of torque at 4,700 rpm, the Evora employs innovative lightweight chassis technology to ensure all-around exceptional dynamic performance, in keeping with the great Lotus tradition. From its beginning over 60 years ago, Lotus' consistent guiding principle has been to achieve 'performance through lightweight' and that's always meant all facets of performance including efficiency. The Evora provides unassailable proof of this ethos as the only regular production car in the world capable of accelerating from 0 – 60 mph in under 5 seconds (4.9), on up to a top speed over 160 mph (162) while also delivering 30+ miles per gallon on the highway.

Inside the Evora simplicity meets sophistication in an exquisite combination of detailing and hand-built craftsmanship. By using only the finest leather from renowned experts Muirhead, the interior is hand-trimmed and twin-stitched to create a beautifully tactile and visually striking environment. Genuine aluminum instrument and center console surfaces contain ergonomically positioned controls providing a purposeful drivers' cockpit. The leather wrapped steering wheel is tilt and telescopically adjustable, flat-bottomed to ease entry and exit and made from ultra-lightweight magnesium to provide super-precise feel through the wheel. The adjustable Recaro seats cradle the occupants and, along with the perfectly placed aluminum pedals, complete the optimum connection between driver - Evora - and the road. The rear seat area is cleverly hidden within the exotic, mid-engine profile of the Evora. An Alpine audio system with available touch-screen navigation, iPod™ (and other MP3 player) connectivity, Bluetooth and other amenities make the journey all the more pleasant. The Evora is a pure sports car that you can happily, comfortably enjoy every day. For peace of mind, the 2010 Lotus Evora has a 3-year/36,000-mile limited vehicle warranty with an 8-year chassis perforation warranty.

 
Old Nov 16, 2009 | 04:22 PM
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Hmm, that's a bit steep for that level of performance. I'm sure it will handle beautifully, but it's just too underpowered for the market in which it will compete (not sure exactly what that is, though - Boxster/Cayman/SLK/Z4 maybe?).
 
Old Nov 16, 2009 | 04:34 PM
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I could have sworn I saw one of these on the road already
 
Old Nov 16, 2009 | 04:34 PM
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Overpriced and underpowered, as I feared, but sexy and handles like a train, so it'll probably be popular with the various demographics that don't care much for outright performance.

The blown S version will probably fix most of the complaints people have about power, and there's sure to be an aftermarket following pretty quickly.
 
Old Nov 16, 2009 | 04:35 PM
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Originally Posted by .:Raul
I could have sworn I saw one of these on the road already
A couple have been delivered stateside already.
 
Old Nov 16, 2009 | 04:41 PM
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I'd like to see one; but I highly doubt I'd change my mind from a Porsche to this....
 
Old Nov 16, 2009 | 04:56 PM
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Interesting, I just saw one of these on the road yesterday in Washington, it was blue and looked pretty good in person.
 
Old Nov 16, 2009 | 07:13 PM
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I am sorry, 276HP?

Are you joking?

If the car weighs 2400 pounds, then maybe. At the current weight of 3200, it will be so slow that you might as well get out and push. I mean, my piggy S4 Avant has better power to weight ratio than this thing.
 
Old Nov 16, 2009 | 07:36 PM
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... and Jezza didn't like the interior, meeeehhhh ....
 
Old Nov 16, 2009 | 09:28 PM
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I've owned every Lotus since the 70's (I have had more Porsches); I'll get one. I'm looking into when a supercharger will be available and if they will offer it as an upgrade (like they do with the Elise). If I can confirm that they will (I know a few people that work there), then I'll buy early, otherwise, I'll wait for a few more ponies. It might be a fun daily driver...
 

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