Lotus takes a shot at Porsche in latest Evora marketing pitch
Oct 22, 2009 | 07:59 AM
#1
Thread Starter
| Teamspeed Pro
Joined: Jan 2008
Posts: 31,554
From: Zoo York
Lotus takes a shot at Porsche in latest Evora marketing pitch from egmcartech:
We just received an email from Lotus with subject reading “How many Porsches did you see today?” Catching our interest right away we opened the email to see a marketing pitch for the new Lotus Evora.
The email read:
The email read:
The new Lotus Evora marks a return to the sports cars you dreamt of when growing up. Porsches are nice cars, but they’re everywhere these days, whereas with only 400 available over the next 12 months, you definitely can’t say that about the new Lotus Evora.
Along with 60 years of sports car heritage, the 3.5-litre V6 Evora comes with a 3-year manufacturer’s warranty and residual values comparable to those of Porsche.
And to show you exactly what we mean, we’d like to invite you to contact any of our authorised Evora dealers (you’ll find their details inside the downloadable brochure) and experience what it feels like to drive a sports car with true character. Click here so you don’t miss out on your chance to own an Evora. However, if you’re too late, we’re sure you’ll have no trouble finding something at Official Porsche Website.
Luke Bennett
Operations Director
Roger Becker
Vehicle Engineering Director
Along with 60 years of sports car heritage, the 3.5-litre V6 Evora comes with a 3-year manufacturer’s warranty and residual values comparable to those of Porsche.
And to show you exactly what we mean, we’d like to invite you to contact any of our authorised Evora dealers (you’ll find their details inside the downloadable brochure) and experience what it feels like to drive a sports car with true character. Click here so you don’t miss out on your chance to own an Evora. However, if you’re too late, we’re sure you’ll have no trouble finding something at Official Porsche Website.
Luke Bennett
Operations Director
Roger Becker
Vehicle Engineering Director
Oct 22, 2009 | 03:25 PM
#6
Watch this space.
Joined: Mar 2008
Posts: 12,211
That's bad marketing 101 - never talk down a competitor, always talk your own product up. Of course, I won't give two shits knowing my "common" Porsche will eat Evoras for breakfast, lunch, dinner, etc. And then at the stoplight, I'll lean over and tell the girl in the passenger seat, "Hey, did you ask him about the Toyota engine in that thing yet?" 
Oct 22, 2009 | 03:43 PM
#7
Teamspeed Pro
Joined: Jan 2008
Posts: 3,773
From: CA
Haha. Bit harsh, but I share the same sentiment. Is this guy serious? Putting down Porsche? Why do we see 'so many' on the road? Because they manufacture some of the most well designed vehicles on the road you moron. Why don't we see more Lotuseseses.....Loti....??whatever the plural is
Hmmm...lemme think....because they just don't compare. Good luck selling those 400 units. I'm sure they'll go quickly
Hmmm...lemme think....because they just don't compare. Good luck selling those 400 units. I'm sure they'll go quickly 
Oct 22, 2009 | 04:04 PM
#9
Teamspeed Senior Member
Joined: Apr 2008
Posts: 983
From: Pacific Northwest
"However, if you’re too late, we’re sure you’ll have no trouble finding something at Official Porsche Website."
Thanks for the link! SOLD!
Thanks for the link! SOLD!
