Apple Q1 Profits - All-time high
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Apple Q1 Profits - All-time high
Today is the day that Apple’s Q1 ‘10 financials are released, and the company has delivered an all-time highest revenue and profit.
Here are the details:
* Revenue of $15.68 billion (year-ago quarter $11.88 billion)
* Net quarterly profit of $3.38 billion (year-ago quarter $2.26 billion)
* 3.36 million Macs sold, representing a 33 percent unit increase over the year-ago quarter, representing 70% year on year growth in desktop sales (record Mac sales)
* 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter (record iPhone sales)
* 21 million iPods during the quarter, representing an 8% unit decline from the year-ago quarter, first holiday quarter drop
* iPod still top selling music player, and still gaining share internationally
* iPod touch still managed 55% year on year growth
* Gross margin was 40.9%, up from 37.9% in the year-ago quarter
* International sales accounted for 58% of the quarter’s revenue
* Generated $5.8 billion in cash during the quarter, total cash $39.8 billion
* Record quarter for iTunes store
* Retail store sales increased 13% year on year
* Around half of Macs sold are to first-time Mac owners
* 70% of Fortune 500 companies deploying or piloting iPhone
* Over 200,000 activated iPhones in China since beginning of November 09
* Apple also chosen to adopt the Financial Accounting Standards Board’s amended accounting standards, which will affect how the company accounts for certain products, in particular the iPhone and Apple TV - this has left analysts and pundits scrambling since no heads-up was given in advance (I’ll let someone else explain that all to you!)
“If you annualize our quarterly revenue, it’s surprising that Apple is now a $50+ billion company,” said Steve Jobs, Apple’s CEO. “The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”
Here are the details:
* Revenue of $15.68 billion (year-ago quarter $11.88 billion)
* Net quarterly profit of $3.38 billion (year-ago quarter $2.26 billion)
* 3.36 million Macs sold, representing a 33 percent unit increase over the year-ago quarter, representing 70% year on year growth in desktop sales (record Mac sales)
* 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter (record iPhone sales)
* 21 million iPods during the quarter, representing an 8% unit decline from the year-ago quarter, first holiday quarter drop
* iPod still top selling music player, and still gaining share internationally
* iPod touch still managed 55% year on year growth
* Gross margin was 40.9%, up from 37.9% in the year-ago quarter
* International sales accounted for 58% of the quarter’s revenue
* Generated $5.8 billion in cash during the quarter, total cash $39.8 billion
* Record quarter for iTunes store
* Retail store sales increased 13% year on year
* Around half of Macs sold are to first-time Mac owners
* 70% of Fortune 500 companies deploying or piloting iPhone
* Over 200,000 activated iPhones in China since beginning of November 09
* Apple also chosen to adopt the Financial Accounting Standards Board’s amended accounting standards, which will affect how the company accounts for certain products, in particular the iPhone and Apple TV - this has left analysts and pundits scrambling since no heads-up was given in advance (I’ll let someone else explain that all to you!)
“If you annualize our quarterly revenue, it’s surprising that Apple is now a $50+ billion company,” said Steve Jobs, Apple’s CEO. “The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”

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