J.D. Power smartphone study ranks iPhone #1 in customer satisfaction

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Oct 9, 2009 | 11:22 PM

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J.D. Power smartphone study ranks iPhone #1 in customer satisfaction

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I don't know about you, but when I hear the name "J.D. Power and Associates," I think of customer satisfaction for automobile manufacturers.
The company also does customer satisfaction surveys in a number of other industries, and yesterday they released the 2009 Wireless Consumer Smartphone Satisfaction Survey and the 2009 Wireless Business Smartphone Satisfaction Survey. As you might not expect after all of the commenter griping we see about the iPhone, Apple nabbed the number one spot in customer satisfaction in both the consumer and business surveys.

As you can see in the regretfully fuzzy screenshot above, the iPhone took first-place honors in the consumer smartphone index with a score of 811 out of a possible 1,000. More importantly, the iPhone was the only smartphone to get a five-circle ("Among the best") Power Circle rating. LG was the surprising second-place contestant, with only three circles ("About average") and a 775 overall score.

The iPhone is no slouch in the business world, grabbing the lead in the business smartphone satisfaction ratings (see below) with an 803 index ranking. Businesses surveyed agreed with consumers and gave the iPhone an "Among the best" Power Circle Rating, significantly better than RIM's BlackBerry devices. The J.D. Power and Associates ratings tend to have the respect of many enterprise CIOs, so this should be good news for Apple in terms of increasing enterprise iPhone sales.

Source : TUAW -- The Unofficial Apple Weblog

Oct 9, 2009 | 11:41 PM

smokinghot4cars

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They are only judging hardware and software. What do they say about the average bill an iPhone user pays to have a toy to play with. At the end of the day I bought a phone to make calls and receive them. Anything else is BS.

Oct 10, 2009 | 01:21 AM

Simba

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The iPhone has been a very interesting product and a pretty big departure from the paths Apple has traditionally taken. It's come a very long way in a very short time-- but still has a ways to go to make just about everyone happy.

Fortunately, I've heard whisperings of some interesting developments in the pipe... maybe even be enough to make me give up my blackberry.