1999-2001: Fast cars, faster growth. Finally we come to our senses and shorten that long name to become simply AWE Tuning. That same year, some of the very first Audi fuel injection chips in the world are developed by G.I.A.C. on AWE Tuning’s Mustang Dyno (seen here being delivered).



Borla and Bilstein observe AWE Tuning's success, and dub AWE Tuning one of their warehouse distributors. AWE Tuning becomes the first importer of Bailey Motorsports, and is the sole US tuner to offer an alloy diverter valve for VW, Porsche, and Audi. In addition, the AWE Tuning website 1.0 is launched. Rare work on a 325 is pictured here.





By 2000, AWE Tuning doubles its sales over the previous year. The AWE Tuning name was accelerating. Years of track-life lead AWE Tuning to build products for the daily driver that had a Performance quality like no other. The public was taking notice.

AWE Tuning’s “20 years in 20 days” special pricing continues. Check the AWE Tuning Catalog, or contact an AWE Tuning Performance Specialist at 1.888.565.2257, 215.658.1670 or performance@AWE-Tuning.com.

 

Jamming the AWE Tuning Performance team into 2,500 square feet is getting old. AWE Tuning moves to its current location, a 12,500 square foot facility, just outside the 5th largest metro area in the country (that’s Philadelphia, people). Several new AWE Tuning in-house products enter the market, including the AWE Tuning Exhaust System for the popular 2.7T Audi S4. AWE Tuning receives its first article in European Car Magazine for its breakthrough S4 work (cover story). Business is growing rapidly, and the AWE Tuning Porsche brand would soon hit its stride as well.

More “20 years in 20 days,” including pricing that’ll make you feel like its 2002, right here.

 

Old school Vdubs right there!!

 

Notoriety in the VW and Audi space is leveraged to start building upon early Porsche successes. European Car calls AWE Tuning’s Sager “the Godfather of S4 Tuning.” Porsche growth comes quickly, and AWE Tuning Exhausts start to become the gold standard. AWE Tuning’s first in-house Porsche is purchased for development: a black 2003 996 Turbo. The AWD 996 Turbo and the prevalence of Quattro necessitates the Mustang MD-500 AWD Dynamometer. In-house, hand-crafted manufacturing continues to further define the AWE Tuning brand – and as such, AWE Tuning brings machined parts in-house to control quality. The B6 GT28R kit is released to much fanfare, for its power and for its reliability – two words that would go on to define the AWE Tuning brand.

We’re 20. But You get the present. H&R, Bilstein, Brembo and AWE Tuning… all on special pricing to celebrate.

 

It’s 2006: Forza and Fast. Microsoft's licensing seeks Performance Engineering leaders in the Porsche, Audi and Volkswagen market, and taps AWE Tuning as the official Performance parts supplier for all VW, Audi, and Porsche vehicles in Forza Motorsport 2 for Xbox 360. Not only could you drive these fine German machines in the most realistic environment ever, but gamers could increase Performance with AWE Tuning products - and then see real results as the lap times decrease. The ultimate prize? Unlocking a piece of AWE Tuning history, the "Silver Bullet" Audi S4. On a related note, the AWE Tuning “Fast” is released by Volkswagen’s marketing department, replete with AWE Tuning dual outlet Exhaust.

Back in the real world, more 20 years in 20 days special pricing is right here.

 

It’s 2007 and AWE Tuning starts rumbling internationally. The "Silver Bullet" pierces Japan through Microsoft’s Forza Motorsports 2 game while AWE Tuning’s 997TT project 700S makes for a cover hit in Tokyo’s af imp magazine and a feature in European Car ("AWE STRUCK"). AWE Tuning wins EuroTuner’s Tuner Grand Prix, beating out 11 other tuners, and R32 work further builds out the VW product line. ‘twas a good year.

Special Pricing all weekend long on all AWE Tuning products, H&R, Brembo, Bilstein, and much more.

 

The 996TT Turbo Kit and famous B8 S4 Exhaust family are released. AWE Tuning sponsored race team dominates the NASA GTS3 National Championship, and the AWE Tuning K04 Turbocharger Kit climbs the quarter mile charts, demonstrating what a TSI can do when AWE Tuning unlocks power; in a daily driver with street tires no less. To handle international and line growth, AWE Tuning builds a team to incorporate senior executives out of Armstrong World Industries and Columbia Hubbell, and founder Todd Sager brings on a marketing business partner out of Finch Brands. 20 years = Special Pricing, for 2 more days, right here.

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After 20 years, our building has changed, the cars have changed, and the industry sure has changed - but the philosophy has always remained the same. Our goal is to Unlock Performance, plain and simple. And nowhere is that better emphasized than in 2011. This year, AWE Tuning set a world-record in a daily-driven GTI, won New Jersey Motorsports Park “Corporate Partner of the Year,” launched the lauded A5 and S5 Touring Exhaust systems, hit the Q5 market hard, launched the R8 V10 SwitchPath™ line of Exhausts down-under, stepped it up with the Porsche Panamera Exhaust family and kept it clean with an entrance into the TDI market. It’s been a good run, and we’re just warming up – thanks to everyone for making it possible, and thanks for reading!

Enjoy our last day of the “20 years in 20 days” history and promotion right here. We couldn’t have done it without you!

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This is AWEsome!
Thanks for sharing, love reading about the roots of success!

 

Very, very nice...