TAG Heuer to pay homage to Formula One legend Alain Prost at Goodwood

To mark its second year as the official timekeeper of the Goodwood Festival of Speed (28 June – 1 July), TAG Heuer is staging a unique and remarkable photographic exhibition at the event dedicated to the legendary French racing driver, Alain Prost.

Prost, whose outstanding career in Formula 1 resulted in 51 victories, 33 pole positions and 106 podium finishes between 1980 and 1993, became closely associated with TAG Heuer early in his F1 days driving for the TAG-sponsored McLaren team – with which he secured three of his four World Championship victories.

Last year he returned to the fold of TAG Heuer ambassadors and one of his first, major roles has been to assist The Earl of March in curating the brand’s inaugural Festival of Speed photographic exhibition, which tracks every milestone of Prost’s path from schoolboy kart racer to the second most prolific Formula One winner in the sport’s history.

More than 100 images – many of them never before been seen in public – range from the candid to the posed, perfectly encapsulating the agony and ecstasy of F1 competition during one of its most thrilling and glamorous eras. On-track shots ably demonstrate why Prost’s super-smooth driving style won him the soubriquet of ‘le Professor’, while spur-of-the-moment photos captured in the pit lane and during post-race celebrations reveal the respect he earned from fellow drivers and his millions of fans around the world.

In tandem with the Prost photographic exhibition, TAG Heuer will also use the Festival of Speed to launch the 80th birthday celebrations of another legendary figure in its history – Jack Heuer.

The great-grandson of Heuer founder Edouard, Jack was the man responsible for forming the brand’s original Formula 1 alliance in 1969, when he made Jo Siffert the first driver to partner a watch company before uniting TAG Heuer with Scuderia Ferrari two years later as its official timing partner in what proved to be a decade-long relationship.

Now TAG Heuer’s Honorary Chairman, Jack Heuer was deeply involved in motor sport during the 1960s and ’70s, and became personal friends with many of the most renowned drivers of the time, among them Jacky Ickx, Clay Regazzoni, Emerson Fittipaldi and Niki Lauda.